Course MF1433-3 Cultural Marketing

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Course MF1433-3 Cultural Marketing

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$204.00
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Duration

80 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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CERTIFICATION of having passed the NON-FORMAL TRAINING that accredits the Units of Competence included in the Training Module MF1433_3 Cultural Marketing regulated in Royal Decree 1697/2011, of November 18, which establishes the corresponding Certificate of Professionalism Dynamization, Programming and Development of Cultural Actions. In accordance with the Instruction of March 22, 2022, which determines the admission criteria for the training provided by persons requesting participation in the evaluation and accreditation procedure of professional skills acquired through work experience or non-formal training routes. EUROINNOVA TRAINING S.L. It is a participating entity in the file of entities of the Sepe, Ministry of Labor and Social Economy.

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Course information

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Course information

Description
Currently there are various cultural events, since culture has become a source of knowledge, wisdom and economy for the city that develops and programs these types of events. In all countries there are hundreds of cultural events carried out in different ways, which spread culture. These types of activities are important today and are supported by the government. Culture is the common thread that unites society with its history. This course offers a series of guidelines and guidelines to be able to create, develop and launch this type of events in an optimal way and in order to achieve maximum benefits for the community and for all the human resources involved.

Job opportunities

After completing this online course you will be able to work as a cultural services technician. Also develop yourself as a cultural entertainer. Works on communication projects in the cultural field.

What does it prepare you for?

This training conforms to the itinerary of Training Module 1433_3 Cultural Marketing, certifying having passed the different Competence Units included in it. It is aimed at the accreditation of the professional skills acquired through work experience and non-formal training, through which you will be eligible to obtain the corresponding Professional Certificate.

Who is it addressed to?

This Cultural Marketing Course is aimed at all those people who wish to develop their professional activity in cultural companies and institutions or develop on their own as an independent professional in this field. With this course you will be able to develop your role in any organization that contemplates carrying out cultural actions. On the other hand, the course is aimed at all people interested in planning and carrying out cultural events.

Objectives

The objectives to be achieved by carrying out this Cultural Marketing Course are the following: - Analyze the market for different cultural products, segmenting them according to characteristics and preferences of different types of consumers. - Define cultural marketing actions, in relation to the factors involved in the design of communication policies and campaigns, considering the usual instruments and the different types of objectives and audiences to be addressed. - Develop cultural marketing actions linked to a marketing plan for intangible products. - Develop a dissemination campaign of cultural programming for potential audiences according to a proposed marketing mix plan. - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Analyze the evolution of cultural programming linked to marketing actions.

Course MF1433-3 Cultural Marketing

$204.00

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