Course MF2185-3 Marketing Policies

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Course MF2185-3 Marketing Policies

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$288.00
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Duration

100 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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QUALIFICATION of having passed the NON-FORMAL TRAINING that accredits the Units of Competence included in the Training Module MF2185_3 Marketing Policies, regulated in Royal Decree 614/2013, of August 2, which establishes the Certificate of Professionalism COMM0112 Marketing and Communication Management. In accordance with the Instruction of March 22, 2022, which determines the admission criteria for the training provided by persons requesting participation in the evaluation and accreditation procedure of professional skills acquired through work experience or non-formal training routes. EUROINNOVA TRAINING S.L. It is a participating entity in the file of entities of the Sepe, Ministry of Labor and Social Economy.

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Course MF2185-3 Marketing Policies

Información adicional del PROFESSIONAL CERTIFICATES

Course MF2185-3 Marketing Policies

6 months de tutorización

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Course information

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Course information

Description
In the field of commerce and marketing, it is necessary to know the different fields of marketing and communication management, within the professional area of ​​marketing and public relations. Thus, this course aims to provide the necessary knowledge for Marketing policies.

Job opportunities

He develops his professional activity on his own account and on behalf of others, in the marketing, communication and press and communication departments of any company or organization, and in communication companies, advertising agencies and events in the public and private sphere. In the development of professional activity, the principles of universal accessibility are applied in accordance with current legislation.

What does it prepare you for?

This training is in accordance with the training itinerary of the Training Module MF2185_3 Marketing Policies, certifying that you have passed the different Units of Competence included in it, and is aimed at the accreditation of the professional Competencies acquired through work experience and non-formal training, through which you will be eligible to obtain the corresponding Certificate of Professionalism, through the respective calls published by the different Autonomous Communities, as well as the Ministry of Labor itself. (Royal Decree 659/2023, of July 18, which develops the organization of the Vocational Training System and establishes a permanent procedure for the accreditation of professional skills acquired through work experience or non-formal training).

Who is it addressed to?

This course is aimed at professionals in the world of commerce and marketing, specifically in marketing and communication management, within the professional area of ​​marketing and public relations, and at all those people interested in acquiring knowledge related to marketing policies.

Objectives

- Analyze the market situation of products and services, based on commercial, quantitative and qualitative data, and market reports and studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization in the market. - Analyze the factors involved in the product policy of marketing plans based on different product portfolios using different instruments such as positioning maps and BCG matrix, among others. - Calculate the prices of products and services, as well as the variables that make up and influence the pricing policy of a product or service using calculation tools. - Analyze the factors involved in distribution policy according to different types of products and services, clients and sectors. - Define marketing communication actions, in relation to the factors involved in the design of communication policies and campaigns, considering the usual instruments and the different types of objectives and audiences to be addressed. - Prepare the briefing of different types of products or brands for the execution and contracting of different types of communication actions defined in a marketing plan. - Relate the variables that intervene in marketing policies among themselves, obtaining relevant conclusions for the definition of marketing plans. - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Identify the phases of marketing planning and the objective of controlling and monitoring its development. - Argue the need to control and monitor the decisions and actions of the marketing plan for the continuous improvement and efficiency of the marketing plan. - Distinguish the control ratios commonly used to measure the effectiveness of decisions and impact of a marketing plan.

Course MF2185-3 Marketing Policies

$288.00