Course on Components of Digital Marketing

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Course on Components of Digital Marketing

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$423.00
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Duration

200 hours

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Credits

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Language

Spanish

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Course on Components of Digital Marketing

Información adicional del Online COURSE

Course on Components of Digital Marketing

6 months de tutorización

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Course information

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Course information

Description

We find ourselves in an increasingly competitive and absorbing market. Companies need to implement marketing plans adapted to consumer tastes and current trends. It is vitally important to have marketing strategies and tools appropriate to new times and the use of the Internet as a vehicle for the presentation of our company. With this course, we offer the possibility of learning about the different digital marketing tools and strategies aimed at the best presence of any company on the Internet, understanding consumer tastes, trends and everything related to web positioning.

Job opportunities

This course will prepare you for positions related to the design of brand strategies in companies, marketing departments, campaign design or data analysis, among others.

What does it prepare you for?

This Components of Digital Marketing course will help you understand how marketing works as a strategic advertising tool for the company. With this course, students will be able to learn the tools and applications related to brand positioning or branding, the analysis of information aimed at marketing campaigns, as well as the strategies necessary to develop a commercial marketing campaign.

Who is it addressed to?

This course is aimed at both university graduates and graduates in the area of ​​marketing, advertising or IT, as well as active professionals in digital marketing who wish to implement their knowledge on the subject.

Objectives

- Introduce students to the world of marketing and raise awareness of the importance of an adequate digital marketing strategy. - Know the behavior of consumers and Internet users as possible potential clients of companies. - Delve into branding and brand positioning on the Internet, including Mobile Marketing and other trends. - Train students to develop a correct digital marketing plan adapted to the needs and characteristics of each company and each sector.

Course on Components of Digital Marketing

$423.00