Course on Fundamentals of Advertising Effectiveness and Return on Investment

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Course on Fundamentals of Advertising Effectiveness and Return on Investment

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$426.00
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Duration

200 hours

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Credits

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Language

Spanish

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Course on Fundamentals of Advertising Effectiveness and Return on Investment

Información adicional del Online COURSE

Course on Fundamentals of Advertising Effectiveness and Return on Investment

6 months de tutorización

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Description
This Fundamentals of Advertising Effectiveness and Return on Investment course offers you specialized training on the subject. The concept of advertising effectiveness, as previously mentioned, is associated with measuring the results of an advertisement or advertising campaign. These results are defined based on the advertising objectives that are intended to be achieved with said advertisement or campaign. There are, however, important divergences about what should be measured when we evaluate the success of a campaign or advertisement. There is a confusion between advertising objectives and commercial objectives. Hence the problem surrounding the concept of advertising effectiveness. This training describes the importance of research in the evaluation of advertising strategies, in addition to the difficulties that exist in assessing advertising effectiveness. Subsequently, we proceed to conceptualize it, define its objectives, as well as develop the measures that allow it to evaluate said effectiveness.

Job opportunities

Communications Director. Strategic Advertising Consultant. Researcher, planner and media buying manager. Advertising creative. Advertising Editor. Art Director. Creative. Chief of Protocol. Designer of advertising, promotional marketing and political campaigns. Corporate communication manager. Image advisor. Marketing Director.

What does it prepare you for?

This Course on Fundamentals of Advertising Effectiveness and Return on Investment prepares you for advertising omnipresence on the Internet, work with advertising agents on the Internet, techniques for measuring the synergy of advertising on the Internet, and work with interactive advertising agencies.

Who is it addressed to?

This Course on Fundamentals of Advertising Effectiveness and Return on Investment is aimed at any person or professional who wants to dedicate themselves to the world of advertising.

Objectives

- Train professionals in the business field capable of facing the process of creating an advertising campaign and developing a media plan. - Promote the student's capacity for analysis and critical reflection necessary to know how to adapt to the current environment. - Understand the basic concepts that pertain to advertising and the media. - Be able to direct an advertising creation process and design a media plan.

Course on Fundamentals of Advertising Effectiveness and Return on Investment

$426.00