Course UF1782 International Marketing Policies

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Course UF1782 International Marketing Policies

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$206.00
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Duration

90 hours

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Credits

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Language

Spanish

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QUALIFICATION of having passed the NON-FORMAL TRAINING that accredits the Units of Competence included in the Training Unit UF1782 International Marketing Policies included in the Training Module MF1008_3 International Marketing-mix regulated in Royal Decree 1522/2011, of October 31, which establishes the corresponding Certificate of Professionalism in International Marketing and Sales. In accordance with the Instruction of March 22, 2022, which determines the admission criteria for the training provided by persons requesting participation in the evaluation and accreditation procedure of professional skills acquired through work experience or non-formal training routes. EUROINNOVA TRAINING S.L. It is a participating entity in the file of entities of the Sepe, Ministry of Labor and Social Economy.

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aidee espindola betancourt

Graduate in Business Administration from the Autonomous Technological Institute of Mexico, with a degree approved in Spain as a Graduate in Business Sciences. He has postgraduate training in Pedagogy, Management Development, Customer Experience, Emotional Intelligence, International Trade and agile methodologies. Since 2011, he has developed his teaching career in business schools and international universities, combining content design, direction of Master's Thesis and tutoring of MBA programs with experience in foreign trade, market research and international promotion of SMEs.

Teaching experience:

E-Learning Teacher — CEUPE Business School (2011—To date): Design and delivery of content in International Marketing, International Negotiation, Management Skills, Operations Management and Project Management Tutoring of MBA and MCI programs Director of TFM — CEUPE-URJC and CEUPE-UAH Design of face-to-face workshops at the CEUPE International Week. Professor — Universidad Panamericana, Mexico City: Multinational Business; Negotiation Strategies; Competitive Intelligence; Family Businesses and Entrepreneurship. Facilitator — Tecnológico de Monterrey and Thunderbird University (MIMBLA): Regional Business Environment for Latin America; International Finance and Trade. Professor — ITESM Virtual University: International Trade Strategies; International Negotiation; E-Business; E-Commerce.

Professional experience:

Collaborator — Gipuzkoa Chamber of Commerce, PIPE-2000 Program, ICEX: Foreign Promotion Program for SMEs; Organization of sectoral conferences; Coordination of European and Latin American business groups; Market research and sector analysis.

Professional skills:

Marketing and international negotiation; Foreign trade and international promotion of SMEs; Project management and agile methodologies; Customer Experience and innovation; competitive intelligence; Business Intelligence and data analysis; Direction and supervision of TFM in MBA programs.

Merits:

AEEN Best Tutor Award (2018).

Graduate in Business Administration from the Autonomous Technological Institute of Mexico, with a degree approved in Spain as a Graduate in Business Sciences. He has postgraduate training in Pedagogy, Management Development, Customer Experience, Emotional Intelligence, International Trade and agile methodologies. Since 2011, he has developed his teaching career in business schools and international universities, combining content design, direction of Master's Thesis and tutoring of MBA programs with experience in foreign trade, market research and international promotion of SMEs.

Teaching experience:

E-Learning Teacher — CEUPE Business School (2011—To date): Design and delivery of content in International Marketing, International Negotiation, Management Skills, Operations Management and Project Management Tutoring of MBA and MCI programs Director of TFM — CEUPE-URJC and CEUPE-UAH Design of face-to-face workshops at the CEUPE International Week. Professor — Universidad Panamericana, Mexico City: Multinational Business; Negotiation Strategies; Competitive Intelligence; Family Businesses and Entrepreneurship. Facilitator — Tecnológico de Monterrey and Thunderbird University (MIMBLA): Regional Business Environment for Latin America; International Finance and Trade. Professor — ITESM Virtual University: International Trade Strategies; International Negotiation; E-Business; E-Commerce.

Professional experience:

Collaborator — Gipuzkoa Chamber of Commerce, PIPE-2000 Program, ICEX: Foreign Promotion Program for SMEs; Organization of sectoral conferences; Coordination of European and Latin American business groups; Market research and sector analysis.

Professional skills:

Marketing and international negotiation; Foreign trade and international promotion of SMEs; Project management and agile methodologies; Customer Experience and innovation; competitive intelligence; Business Intelligence and data analysis; Direction and supervision of TFM in MBA programs.

Merits:

AEEN Best Tutor Award (2018).

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Course UF1782 International Marketing Policies

Información adicional del PROFESSIONAL CERTIFICATES

Course UF1782 International Marketing Policies

6 months de tutorización

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Course information

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Course information

Description
In the field of the world of commerce and marketing, it is necessary to know the different fields in international marketing and sales within the professional area of marketing and public relations. Thus, this course aims to provide the necessary knowledge for international marketing policies.

Job opportunities

He develops his professional activity, as an employee and as a self-employed person, in the export and import department of any company, in international trade intermediary companies such as freight forwarding agencies, commercial agencies, customs agencies, commercial advisory companies, importers, exporters, distributors-marketers, associations, institutions, and other governmental and non-governmental organizations that carry out international transactions.

What does it prepare you for?

This training conforms to the training itinerary of the Training Unit UF1782 International Marketing Policies, certifying having passed the different Competence Units included in it, and is aimed at the accreditation of the professional Competencies acquired through work experience and non-formal training, a route through which you will opt to obtain the corresponding Certificate of Professionalism, through the respective calls published by the different Autonomous Communities, as well as the Ministry of Labor itself. (Royal Decree 659/2023, of July 18, which develops the organization of the Vocational Training System and establishes a permanent procedure for the accreditation of professional skills acquired through work experience or non-formal training).

Who is it addressed to?

This course is aimed at professionals in the world of commerce and marketing, specifically in international marketing and sales within the professional area of ​​marketing and public relations, and at all those people interested in acquiring knowledge related to international marketing policies.

Objectives

-Identify the marketing variables for decision making in the internationalization of the company. -Analyze the characteristics of the products and/or services of the company and competitors to propose strategies and actions related to international product policy. -Analyze the variables that influence the price of products and/or services in international markets, in order to design the international pricing policy appropriate to the company's strategies and objectives. - Identify the variables that influence the international communication policy, in order to design and execute the necessary actions to achieve the objectives and develop the organization's strategies. -Analyze the distribution structure in international markets, to select the forms of access and distribution channels most appropriate to the company's policies and strategies.

Course UF1782 International Marketing Policies

$206.00