Design Thinking University Microcredential: Innovation in Design + 2 ECTS Credits

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Design Thinking University Microcredential: Innovation in Design + 2 ECTS Credits

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$69.00
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Duration

50 hours

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Credits

2 ECTS

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Language

Spanish

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Design Thinking Microcredential Degree: Innovation in Design with 50 hours and 2 ECTS issued by UTAMED-Atlantic Mediterranean Technological University

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Course information

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Course information

Description

The Design Thinking Microcredential: Innovation in Design is basic training in innovation methodologies for professionals seeking to update their skills and generate disruptive solutions. This microcredential offers you direct access to methodologies that drive applied creativity and design innovation. You will learn to use Design Thinking as an essential tool to identify hidden needs, developing deep empathy to break the mold in your professional approach. You will enhance ideation, generating ideas without limits through specific techniques that encourage divergent thinking. You will develop rapid prototypes, using simple materials to validate design concepts and learn continuously, accelerating the improvement cycle. This training prepares you to collaborate effectively in multidisciplinary teams, taking advantage of diversity to transform conflicts into creative opportunities. You will position yourself as a professional capable of promoting innovative projects, applying practical solutions from day one and contributing to the management of innovation in your organization.

Job opportunities

Specialization in Design Thinking allows you to optimize your current role and open new avenues for professional development. You will be able to act as a facilitator of ideation sessions in product or service development teams, promoting creativity and disruptive solutions. You will improve as a product development specialist, applying rapid prototyping to validate concepts, reduce risks and accelerate the launch of innovations. You will also be able to serve as an internal innovation consultant, identifying hidden needs and transforming challenges into opportunities for improvement. This microcredential prepares you to actively contribute to agile and user-centered projects, improving problem solving and strategic decision making in your organization, enhancing your profile in innovation and design.

What does it prepare you for?

This microcredential prepares you to apply the Design Thinking process in innovation projects with practical orientation. You will learn to identify real user needs through empathy and observation techniques, to generate ideas with structured ideation methods and to prototype and validate solutions in an agile way. You will develop the ability to facilitate collaborative work sessions, integrate diverse perspectives into the creative process, and iterate on results judiciously. Upon completion, you will be able to apply this methodology in product development projects, service improvement or process transformation in your organization. Upon completion, you will have the technical resources to intervene with greater rigor in your professional field and make better-informed decisions.

Who is it addressed to?

Aimed at design, technology, project management and business professionals who want to incorporate Design Thinking as a work methodology in their teams or projects. It is suitable for those who have to lead or participate in innovation processes and want to have a structured framework to generate user-centered solutions. It is also useful for profiles that work on service improvement, customer experience or organizational transformation and are looking for practical ideation and prototyping tools. This training is suitable for those seeking to consolidate their specialization with a practical approach that is directly applicable to their professional activity.

Objectives

• Master the principles of design thinking for value generation. • Detect unexpressed needs through empathic observation. • Implement advanced ideation strategies, including techniques such as SCAMPER. • Develop low-fidelity prototypes for agile concept validation. • Promote effective collaboration in multidisciplinary work environments. • Transform organizational challenges into opportunities through creative approaches.

Design Thinking University Microcredential: Innovation in Design + 2 ECTS Credits

$69.00

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