Digital Marketing Course in Engineering

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Digital Marketing Course in Engineering

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$427.00
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Duration

200 hours

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Credits

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Language

Spanish

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No limit

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At the end of the course, you will obtain the accredited qualification

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Digital Marketing Course Title in Engineering with 200 hours issued by Structuralia

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Learn from the best in your sector

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aidee espindola betancourt

Graduate in Business Administration from the Autonomous Technological Institute of Mexico, with a degree approved in Spain as a Graduate in Business Sciences. He has postgraduate training in Pedagogy, Management Development, Customer Experience, Emotional Intelligence, International Trade and agile methodologies. Since 2011, he has developed his teaching career in business schools and international universities, combining content design, direction of Master's Thesis and tutoring of MBA programs with experience in foreign trade, market research and international promotion of SMEs.

Teaching experience:

E-Learning Teacher — CEUPE Business School (2011—To date): Design and delivery of content in International Marketing, International Negotiation, Management Skills, Operations Management and Project Management Tutoring of MBA and MCI programs Director of TFM — CEUPE-URJC and CEUPE-UAH Design of face-to-face workshops at the CEUPE International Week. Professor — Universidad Panamericana, Mexico City: Multinational Business; Negotiation Strategies; Competitive Intelligence; Family Businesses and Entrepreneurship. Facilitator — Tecnológico de Monterrey and Thunderbird University (MIMBLA): Regional Business Environment for Latin America; International Finance and Trade. Professor — ITESM Virtual University: International Trade Strategies; International Negotiation; E-Business; E-Commerce.

Professional experience:

Collaborator — Gipuzkoa Chamber of Commerce, PIPE-2000 Program, ICEX: Foreign Promotion Program for SMEs; Organization of sectoral conferences; Coordination of European and Latin American business groups; Market research and sector analysis.

Professional skills:

Marketing and international negotiation; Foreign trade and international promotion of SMEs; Project management and agile methodologies; Customer Experience and innovation; competitive intelligence; Business Intelligence and data analysis; Direction and supervision of TFM in MBA programs.

Merits:

AEEN Best Tutor Award (2018).

Graduate in Business Administration from the Autonomous Technological Institute of Mexico, with a degree approved in Spain as a Graduate in Business Sciences. He has postgraduate training in Pedagogy, Management Development, Customer Experience, Emotional Intelligence, International Trade and agile methodologies. Since 2011, he has developed his teaching career in business schools and international universities, combining content design, direction of Master's Thesis and tutoring of MBA programs with experience in foreign trade, market research and international promotion of SMEs.

Teaching experience:

E-Learning Teacher — CEUPE Business School (2011—To date): Design and delivery of content in International Marketing, International Negotiation, Management Skills, Operations Management and Project Management Tutoring of MBA and MCI programs Director of TFM — CEUPE-URJC and CEUPE-UAH Design of face-to-face workshops at the CEUPE International Week. Professor — Universidad Panamericana, Mexico City: Multinational Business; Negotiation Strategies; Competitive Intelligence; Family Businesses and Entrepreneurship. Facilitator — Tecnológico de Monterrey and Thunderbird University (MIMBLA): Regional Business Environment for Latin America; International Finance and Trade. Professor — ITESM Virtual University: International Trade Strategies; International Negotiation; E-Business; E-Commerce.

Professional experience:

Collaborator — Gipuzkoa Chamber of Commerce, PIPE-2000 Program, ICEX: Foreign Promotion Program for SMEs; Organization of sectoral conferences; Coordination of European and Latin American business groups; Market research and sector analysis.

Professional skills:

Marketing and international negotiation; Foreign trade and international promotion of SMEs; Project management and agile methodologies; Customer Experience and innovation; competitive intelligence; Business Intelligence and data analysis; Direction and supervision of TFM in MBA programs.

Merits:

AEEN Best Tutor Award (2018).

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Digital Marketing Course in Engineering

Información adicional del Online COURSE

Digital Marketing Course in Engineering

6 months de tutorización

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Course information

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Course information

Description

In a dynamic and constantly evolving work environment, the New Ways of Working Digital Marketing in Engineering course offers you the opportunity to transform your approach to digital marketing, specially designed for the engineering sector. With the increasing demand for digital skills, this course trains you to master advanced techniques such as SEO, automated marketing, and inbound marketing. You will learn to attract, convert, close and retain customers, in addition to defining and creating buyer persona profiles and establishing SMART objectives. You will also immerse yourself in the customer life cycle, from discovery to decision, and develop content strategies tailored to each phase of the buyer's journey. In a market where companies seek to innovate and differentiate themselves, possessing these skills can be a decisive factor for your professional success. The online format allows you to access flexible learning adapted to your needs, ensuring that you can advance your career from anywhere.

Job opportunities

- Specialist in SEO and search engine optimization for technology companies - Automated marketing consultant to improve conversion processes - Inbound Marketing strategist for customer acquisition and loyalty in the engineering sector - Buyer Journey Analyst to optimize the customer journey - CRM manager focused on inbound sales and contextual marketing

What does it prepare you for?

This course prepares you to master the new ways of working in digital marketing in engineering, focusing on the Inbound Marketing methodology. You will learn to define and create buyer personas, establish SMART goals and guide customers through the buyer's journey. You will develop skills in content marketing and automation, adapting strategies to each phase of the conversion funnel. In addition, you will manage tools such as CRM and workflows to optimize your inbound sales processes.

Who is it addressed to?

This course is designed for professionals and graduates in the engineering sector looking to update their digital marketing skills. Ideal for those interested in mastering Inbound Marketing and automated marketing, exploring everything from the creation of SEO Pillar to the implementation of CRM. Learn to define buyer personas, establish SMART goals and optimize the buyer's journey.

Objectives

Through this module you will immerse yourself in the Inbound Marketing methodology. You will learn everything you need to be able to apply it in the marketing process of your products and you will become an expert in automated marketing

Digital Marketing Course in Engineering

$427.00