Diploma in Applied Neuromarketing

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Diploma in Applied Neuromarketing

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$427.00
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Duration

130 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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Diploma in Applied Neuromarketing issued by the Hemisferios University in collaboration with the European Institute of Business Studies (INESEM)

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millions of students around the world

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description
In a context of saturated markets, where competition is global and consumers are more aware and proactive than ever, understanding their behavior and having all the tools to influence it is an unavoidable task for any company. With this Diploma in Applied Neuromarketing, students will discover the strategies, tactics and actions available to apply the resources of neuroscience to the field of marketing, especially with regard to research methods and techniques that improve conversion for the sales force. Those who enroll in this training will have an expert teaching team in the field to support their online training.

Job opportunities

The professional opportunities of this Diploma in Applied Neuromarketing are positions related to marketing and communication management, sales and commercial area, accounts, advertising creativity management. As well as technical occupations in sales, distribution, coordination, representatives, publicist, copywriter, telemarketing and customer service, etc.

What does it prepare you for?

With this Diploma in Applied Neuromarketing you will obtain the necessary qualification to implement neuromarketing strategies in any area involved in company communication: management, marketing and communication, sales force and, especially in advertising campaigns and corporate messages. Also plan market research actions aimed at understanding the behavior of the target audience and consumers.

Who is it addressed to?

This Diploma in Applied Neuromarketing is aimed at marketing and communication professionals, commercial profiles, managers and team leaders. It is interesting for profiles specialized in advertising creativity, brand development and branding. Also for entrepreneurial people and companies seeking to boost their corporate communication and sales area.

Objectives

- Know the methodology, techniques, tools and areas of application of neuromarketing. - Apply neuromarketing strategies and tactics to the sales force and channels. - Use neuroscience resources in marketing and communication research. - Use marketing based on perception and emotions in the organization's messages. - Understand consumer behavior from the point of view of brain functioning. - Delve into the role of neuromarketing in learning processes.

Diploma in Applied Neuromarketing

$427.00

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