Diploma in Creative Branding: Communication and Management of Creative Brands

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Diploma in Creative Branding: Communication and Management of Creative Brands

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$427.00
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Duration

130 hours

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Credits

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Language

Spanish

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Agenda

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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Diploma in Creative Branding: Communication and Management of Creative Brands issued by the Hemisferios University in collaboration with the European Institute of Business Studies (INESEM)

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boosting learning

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millions of students around the world

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Course information

Description

Thanks to this Diploma in Creative Branding: Communication and Management of Creative Brands you will be able to create and develop brands in different creative sectors such as cultural and artistic industries, fashion, design, etc. As well as develop yourself professionally in any communication department or company that is committed to creativity as a differential value and competitive advantage. This training addresses the keys to promoting the brand of innovative organizations with the marketing strategies most appropriate to this philosophy. As well as the tools of experiential, sensory and relational marketing. Take advantage of a moment when creativity and originality can make a difference.

Job opportunities

Among the main job opportunities of this Diploma in Creative Branding: Communication and Management of Creative Brands are, therefore, communication manager, creative project manager. Also advice to innovative brands, companies and organizations, specialist in experience marketing, dynamization at points of sale and public relations.

What does it prepare you for?

With this Diploma in Creative Branding: Communication and Management of Creative Brands you will be prepared to direct the marketing and communication department, the creative department of communication and advertising agencies, carry out creative campaigns or advise companies in the planning of original and impactful actions. You will have a specialization in experiential, sensory and relational marketing actions.

Who is it addressed to?

This Diploma in Creative Branding: Communication and Management of Creative Brands is especially interesting for creative professional profiles in the advertising, graphic design, art, culture, fashion, architecture, and decoration sectors. As well as companies that look for tools to differentiate their brand from those of their competitors through originality.

Objectives

- Understand the concept of branding and innovation. - Know the creation processes and main elements of a brand. - Develop brand management strategies. - Apply experiential, sensory and relational marketing tools. - Use techniques typical of the design thinking philosophy. - Plan creative and differentiating actions.

Diploma in Creative Branding: Communication and Management of Creative Brands

$427.00

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