Diploma in Strategic Branding and Brand Development

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Diploma in Strategic Branding and Brand Development

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$429.00
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Duration

130 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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Diploma in Strategic Branding and Brand Development issued by the Hemisferios University in collaboration with the European Institute of Business Studies (INESEM)

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Diploma in Strategic Branding and Brand Development

Información adicional del DIPLOMA

Diploma in Strategic Branding and Brand Development

3 months de tutorización

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Description

The Diploma in Strategic Branding and Brand Development is essential in the current era, where a solid and distinctive brand can be the key to business success. This diploma delves into the creation and management of brands, ranging from the conceptualization of corporate identity to positioning and communication strategies in the market. It offers a combination of theory and practice, focusing on the use of design tools, storytelling and digital strategies. Students will learn to create brands with personality and messages that resonate with their target audience, using advanced marketing and advertising techniques to ensure an effective and coherent presence in the market.

Job opportunities

Graduates of the Diploma in Strategic Branding and Brand Development will be able to work in roles such as brand managers, branding strategists, graphic designers specialized in brands, marketing directors, and professionals in advertising and marketing agencies. Their training will allow them to lead branding and brand development projects.

What does it prepare you for?

The Diploma in Strategic Branding and Brand Development provides you with the necessary skills to develop strong brand identities, implement effective communication strategies and adapt them to various channels and audiences. Students will be trained to make strategic and creative decisions that positively impact the perception and value of a brand in the market.

Who is it addressed to?

This Diploma in Strategic Branding and Brand Development is aimed at professionals in marketing, advertising, graphic design, communication, as well as entrepreneurs and businessmen seeking to develop or strengthen their brand. It is ideal for people interested in building and managing a brand from scratch, and delving into branding and marketing strategies.

Objectives

- Design solid and memorable brand identities - Implement branding strategies to achieve optimal positioning. - Use storytelling and graphic design in brand communication. - Develop and manage brand content on social networks.

Diploma in Strategic Branding and Brand Development

$429.00