Diploma in Strategic Marketing and Commercialization

DIPLOMA 100% On-line

Diploma in Strategic Marketing and Commercialization

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$427.00
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Duration

130 hours

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Credits

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Language

Spanish

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No limit

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Agenda

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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Diploma in Strategic Marketing and Commercialization issued by the Hemisferios University in collaboration with the European Institute of Business Studies (INESEM)

+20 years

boosting learning

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millions of students around the world

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Scholarships of up to 25%

+500

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Cloister

Learn from the best in your sector

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ivan girela estudillo

Graduated in Business Administration and Management from the University of Granada and with a Master in International Trade from EUDE Business School, has solid knowledge in finance, logistics and business management, which he applies both in the professional and teaching fields. Since 2018 he has been a professor at INEAF, where he teaches subjects related to marketing, operations management and international trade.

Professional Experience:

He combines his teaching work with professional experience in the field of international trade, participating in the design of international trade routes and in the research and analysis of new markets, which allows him to provide training with a practical and strategic vision of the global business environment.

Professional Skills:

Highlights include international trade and market expansion, operations and logistics management, commercial marketing, international market research, and teaching in business administration and management.

Graduated in Business Administration and Management from the University of Granada and with a Master in International Trade from EUDE Business School, has solid knowledge in finance, logistics and business management, which he applies both in the professional and teaching fields. Since 2018 he has been a professor at INEAF, where he teaches subjects related to marketing, operations management and international trade.

Professional Experience:

He combines his teaching work with professional experience in the field of international trade, participating in the design of international trade routes and in the research and analysis of new markets, which allows him to provide training with a practical and strategic vision of the global business environment.

Professional Skills:

Highlights include international trade and market expansion, operations and logistics management, commercial marketing, international market research, and teaching in business administration and management.

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fatima immaculada garcia lopez

Graduate in Business Management and Administration, with a Master's degree in Financial Management from ESIC — International School of Management. He has more than 20 years of experience in administrative, financial management and quality systems in sectors such as engineering, automation, electronics and services. He combines his professional career with online teaching in Business Administration and Management, providing a practical vision of economic-financial management, administrative control and the implementation of quality systems. His profile integrates technical experience, organizational leadership and training in digital learning environments.

Teaching experience:

Teacher of Business Administration and Management in online mode: Tutoring and academic monitoring of students; Updating and enriching training materials; Creation of content and virtual classes; Resolution of doubts and academic support.

Professional experience:

Responsible for Administration in organizations in the engineering, automation, electronics and services sectors: Treasury and banking management; General and analytical accounting; Bank reconciliations; Tax preparation and filing; Budget control and analysis of results; Billing and management of clients and suppliers; Payroll management and procedures with Social Security; Participation in selection processes; Implementation and supervision of quality management systems. Quality Manager: Implementation and supervision of ISO 9001, ISO 14001 and ISO 166002 standards; Guarantee of compliance with internal standards and procedures.

Professional skills:

Financial direction and management control; General and analytical accounting; Treasury management and business taxation; Implementation of ISO quality systems; administrative and personnel management; Online teaching in Business Administration and Management; Use of ERP and accounting, tax and payroll software.

Merits:

Implementation and supervision of quality management systems in accordance with ISO 9001, ISO 14001 and ISO 166002.

Languages:

English — B1.

Graduate in Business Management and Administration, with a Master's degree in Financial Management from ESIC — International School of Management. He has more than 20 years of experience in administrative, financial management and quality systems in sectors such as engineering, automation, electronics and services. He combines his professional career with online teaching in Business Administration and Management, providing a practical vision of economic-financial management, administrative control and the implementation of quality systems. His profile integrates technical experience, organizational leadership and training in digital learning environments.

Teaching experience:

Teacher of Business Administration and Management in online mode: Tutoring and academic monitoring of students; Updating and enriching training materials; Creation of content and virtual classes; Resolution of doubts and academic support.

Professional experience:

Responsible for Administration in organizations in the engineering, automation, electronics and services sectors: Treasury and banking management; General and analytical accounting; Bank reconciliations; Tax preparation and filing; Budget control and analysis of results; Billing and management of clients and suppliers; Payroll management and procedures with Social Security; Participation in selection processes; Implementation and supervision of quality management systems. Quality Manager: Implementation and supervision of ISO 9001, ISO 14001 and ISO 166002 standards; Guarantee of compliance with internal standards and procedures.

Professional skills:

Financial direction and management control; General and analytical accounting; Treasury management and business taxation; Implementation of ISO quality systems; administrative and personnel management; Online teaching in Business Administration and Management; Use of ERP and accounting, tax and payroll software.

Merits:

Implementation and supervision of quality management systems in accordance with ISO 9001, ISO 14001 and ISO 166002.

Languages:

English — B1.

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francisco gonzález ruiz

Graduated in Business Administration and Management, he has a Master's Degree in Secondary Education Teaching, Vocational Training and Language Teaching, specializing in Economics, Business and Commerce, from the University of Granada. Complement your profile with training in digital methodologies and e-learning. He is especially interested in the integration of responsible practices in business management, with a focus on sustainability and environmental governance. He combines experience in administrative and financial management with teaching activity in digital environments, participating in the tutoring of students and in the development of training resources. Teaching experience: Assistant teacher in non-regulated training — Faculty of Business Management: Tutoring and support of students in e-learning environments; Preparation of educational materials; Writing articles for platforms and corporate websites; Preparation of training videos; Masterclass delivery. Professional experience: Professional in areas of billing, collections, expenses and purchases: Administrative and financial management; Monitoring of economic and commercial operations; Document management; Control of processes with suppliers and clients; Optimization of administrative and financial flows. Publications: Writing articles for platforms and corporate websites in the business field. Professional skills: Administrative and financial management; Internal control and process optimization; Teaching in e-learning environments; Integration of environmental, social and governance criteria in business management; Preparation of training content in economics and business. Languages: English B2.

Graduated in Business Administration and Management, he has a Master's Degree in Secondary Education Teaching, Vocational Training and Language Teaching, specializing in Economics, Business and Commerce, from the University of Granada. Complement your profile with training in digital methodologies and e-learning. He is especially interested in the integration of responsible practices in business management, with a focus on sustainability and environmental governance. He combines experience in administrative and financial management with teaching activity in digital environments, participating in the tutoring of students and in the development of training resources. Teaching experience: Assistant teacher in non-regulated training — Faculty of Business Management: Tutoring and support of students in e-learning environments; Preparation of educational materials; Writing articles for platforms and corporate websites; Preparation of training videos; Masterclass delivery. Professional experience: Professional in areas of billing, collections, expenses and purchases: Administrative and financial management; Monitoring of economic and commercial operations; Document management; Control of processes with suppliers and clients; Optimization of administrative and financial flows. Publications: Writing articles for platforms and corporate websites in the business field. Professional skills: Administrative and financial management; Internal control and process optimization; Teaching in e-learning environments; Integration of environmental, social and governance criteria in business management; Preparation of training content in economics and business. Languages: English B2.

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maría del carmen fernández garcía

Graduated in Finance and Accounting, Master in Teacher Training for Compulsory Secondary Education, Baccalaureate, Vocational Training and Language Teaching. Specialized in Vocational Training, with a solid economic and administrative base complemented by pedagogical training oriented towards educational innovation. His career combines teaching, team management and experience in the economic and organizational field. It integrates active methodologies, digital tools and gamification strategies in the classroom, transferring a practical vision of the business world and a clear results orientation to the educational environment. Teaching experience: Secondary Education Teacher specialized in Vocational Training: Educational planning and design of didactic programming; Attention to the diversity of the students; Application of active methodologies and gamification; Use of digital tools in the classroom; Specialization in Training and Career Guidance. Professional experience: Fundraising, alliances and marketing department — Spanish Red Cross: Management of teams of workers, interns and volunteers; Organization of loyalty events; Participation as a speaker in conferences of the Euro-Arab Association on inheritances and legacies; Participation in strategic campaigns such as the Gold Draw. Economic and administrative area in different organizations: Accounting and administrative management; Support for business and organizational processes. Publications: Fernández García, C. (Year). Business disclosure articles. INEAF Tribune. Fernández García, C. (Year). From book to game: digital strategies to teach accounting to teenagers. Educational innovation magazine from Red Educa. Professional skills: Teaching in Vocational Training in the economic-administrative field; Educational innovation and gamification applied to accounting; Team management and organizational leadership; Digitization and online educational tools; Training and Career Guidance. Merits: Organization and leadership of large teams in institutional events; Outstanding participation in wide-ranging strategic campaigns.

Graduated in Finance and Accounting, Master in Teacher Training for Compulsory Secondary Education, Baccalaureate, Vocational Training and Language Teaching. Specialized in Vocational Training, with a solid economic and administrative base complemented by pedagogical training oriented towards educational innovation. His career combines teaching, team management and experience in the economic and organizational field. It integrates active methodologies, digital tools and gamification strategies in the classroom, transferring a practical vision of the business world and a clear results orientation to the educational environment. Teaching experience: Secondary Education Teacher specialized in Vocational Training: Educational planning and design of didactic programming; Attention to the diversity of the students; Application of active methodologies and gamification; Use of digital tools in the classroom; Specialization in Training and Career Guidance. Professional experience: Fundraising, alliances and marketing department — Spanish Red Cross: Management of teams of workers, interns and volunteers; Organization of loyalty events; Participation as a speaker in conferences of the Euro-Arab Association on inheritances and legacies; Participation in strategic campaigns such as the Gold Draw. Economic and administrative area in different organizations: Accounting and administrative management; Support for business and organizational processes. Publications: Fernández García, C. (Year). Business disclosure articles. INEAF Tribune. Fernández García, C. (Year). From book to game: digital strategies to teach accounting to teenagers. Educational innovation magazine from Red Educa. Professional skills: Teaching in Vocational Training in the economic-administrative field; Educational innovation and gamification applied to accounting; Team management and organizational leadership; Digitization and online educational tools; Training and Career Guidance. Merits: Organization and leadership of large teams in institutional events; Outstanding participation in wide-ranging strategic campaigns.

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Description

Thanks to this Diploma in Strategic Marketing and Commercialization you will be able to acquire a strategic vision of the business, learning to make decisions about the market and customers. It is a totally practical training focused on the needs of the market and with which you will become a key figure for any company or organization, since you will be able to help increase sales and attract new customers. You will learn to develop a sales plan and develop marketing strategies for companies in any sector. Acquire a specialized profile to lead commercial projects and undertake new challenges. Access new opportunities and change your professional future.

Job opportunities

The professional opportunities of this Diploma in Strategic Marketing and Commercialization are very broad since you will be able to occupy different roles within the organization. Some examples are: Sales Manager, Marketing Manager, Account Manager, Product Manager, Commercial Manager, Key account Manager, Sales Consulting...

What does it prepare you for?

With this Diploma in Strategic Marketing and Commercialization you will learn to develop user-centered marketing strategies that will help you understand the client and the needs of the market in depth. You will be able to design a marketing plan and implement specific actions to improve sales figures. With all this, you will be able to improve the profitability of a business and make intelligent decisions.

Who is it addressed to?

This Diploma in Strategic Marketing and Commercialization is aimed at graduates and professionals in marketing and sales or any other area, who want to expand their knowledge and learn to use different tools in customer management and sales improvement, as well as the acquisition of knowledge to develop marketing strategies.

Objectives

- Learn how strategic marketing works and its importance within business strategy. - Design market studies with the aim of analyzing the market and detecting new opportunities. - Know the client in depth and analyze their behavior. - Prepare and develop a marketing plan. - Execute a sales plan with the objective of attracting and retaining customers. - Apply positioning techniques that help differentiate yourself from the competition.

Diploma in Strategic Marketing and Commercialization

$427.00

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