Diploma in Web Analytics for Business

DIPLOMA 100% On-line

Diploma in Web Analytics for Business

Logo Certificado
Logo Certificado
$426.00
icon-image--AY1hFVGQ4Sk9WTmZpc__icon_b4cgQx

Enroll now and receive a free subscription

icon-image--AREVoejRiYWZXWTgwd__icon_46yRHH

Duration

130 hours

icon-image--AOXlJL0RwdnFkNFJoQ__icon_AmYHyN

Credits

icon-image--AZWNoU3NORUJFT05Jb__icon_Eb3yRN

Language

Spanish

icon-image--AblBFR1k5MGJ3WmE1R__icon_7eMC3c

No limit

AI Assistant

Agenda

Generating PDF url

Credit your success

At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

Certified by

Logo Certificado
Logo Certificado

Diploma in Web Analytics for Business issued by the Hemisferios University in collaboration with the European Institute of Business Studies (INESEM)

+20 years

boosting learning

image-block-40399550709973

+2M

millions of students around the world

image-block-40615384809685
icon-image--AYmlhdVNnTmZCR21NY__icon_9etegE

IA First University

Phia, your AI tutor available 24/7

Summaries, podcasts and flashcards generated for you

Adaptive quizzes that measure your progress

Learn at your pace, from any device

image-block-40399587410133

Scholarships and funding

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

+500

specialized courses in EducaHub

Cloister

Learn from the best in your sector

image-block-AOHJCMWxmQkZMbHQyc__image_with_default_9kF3NL

candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Diploma in Web Analytics for Business

Información adicional del DIPLOMA

Diploma in Web Analytics for Business

3 months de tutorización

More details

Course information

We create things that work better and last longer. Our products solve real problems with clean design and honest materials.

More details

Course information

Description

Web analytics has become essential in today's digital landscape. This Diploma in Web Analytics for Business offers comprehensive training focused on the use of key tools such as Google Analytics and Google Tag Manager. In a world where data drives decisions, understanding user behavior becomes crucial to business success. From the introduction to web analytics to the advanced implementation of Google Analytics 4, participants will develop solid skills to interpret data and transform it into effective strategies. Collecting data, configuring views, and tracking events become powerful tools to deeply understand how users interact with a website.

Job opportunities

The job opportunities of this Diploma in Web Analytics for Business include roles as web analyst, digital marketing specialist, data consulting and advertising campaign management. Opportunities also open up in data analysis companies, digital marketing agencies and own ventures focused on web optimization and digital strategies.

What does it prepare you for?

This Diploma in Web Analytics for Business prepares you to lead data-driven digital strategies, using tools such as Google Analytics, Google Tag Manager, and Looker Studio. You'll develop the ability to create custom reports and metrics, make informed decisions, optimize ad campaigns with Google Ads, and improve the online performance of any business.

Who is it addressed to?

This Diploma in Web Analytics for Business is aimed at digital marketing professionals, web analysts, web developers and entrepreneurs interested in enhancing their online presence. It is also ideal for students and entrepreneurs who wish to acquire fundamental skills in web analytics.

Objectives

- Master the operation of Google Analytics, including installation and configuration. - Understand the differences between Universal Analytics and Google Analytics 4. - Implement effective data collection and event tracking strategies. - Create custom reports and efficiently use metrics and dimensions. - Optimize advertising campaigns, especially in Google Ads. - Delve into Google Analytics 360 for advanced analysis and export to BigQuery. - Master Google Tag Manager for effective tag and event management.

Diploma in Web Analytics for Business

$426.00