Expert Course in Web Positioning and Copywriting

UNIVERSITY COURSE 100% On-line

Expert Course in Web Positioning and Copywriting

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$260.00
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Duration

200 hours

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Credits

8 ECTS

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Language

Spanish

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No limit

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Agenda

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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University Degree with 8 ECTS credits Issued by the Antonio de Nebrija University as Continuing Training (NFC) (Baremable in job boards and public administration competitions).

+20 years

boosting learning

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+2M

millions of students around the world

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Learn at your pace, from any device

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Scholarships and funding

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

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Cloister

Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Expert Course in Web Positioning and Copywriting

Información adicional del UNIVERSITY COURSE

Expert Course in Web Positioning and Copywriting

6 months de tutorización

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Course information

We create things that work better and last longer. Our products solve real problems with clean design and honest materials.

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Course information

Description
The current business environment has changed radically thanks to the Internet. The positioning of organizations in search engines is essential to achieve visibility in the online environment. Given this, the demand for professionals has increased exponentially. With the SEO and Copywriting Course you will be prepared to perform this function within Marketing departments. You will be introduced to SEO and SEM campaigns, you will develop Copywriting skills and you will enter a very new sector: Personal Branding. At INESEM we offer a permanent tutoring service and, in addition, the online platform offers flexibility to students so that they can set their own pace in the development of the training action.

Job opportunities

By training with the SEO and Copywriting Course you will enter an innovative sector that is the order of the day. You can work in Digital Marketing, Communication or Advertising Departments as an SEO and Content Creation Specialist. Other positions related to this training are: E-Commerce Analyst Technician, Marketing Manager, SEO Consultant or SEO Manager.

What does it prepare you for?

With this SEO and Copywriting Course you will be prepared for the management of digital marketing and, more specifically, search engine marketing. You will learn the procedure for carrying out SEO campaigns and you will be introduced to the Search Engine Marketing bidding system. On the other hand, you will learn the main Copywriting techniques, differentiating between that for e-commerce and that for personal branding.

Who is it addressed to?

This SEO and Copywriting Course is aimed at any professional in the business field who seeks to introduce themselves to the use of search engine marketing, as well as the creation of web content. Likewise, it is aimed at those students in the branches of Marketing, Communication and IT who wish to specialize in carrying out SEO campaigns.

Objectives

- Know the functions of digital marketing and the characteristics of the Internet. - Understand the advantages of using CMS for structuring a website. - Plan an On Page SEO strategy and design the website based on User Experience –UX. - Know the Plugins and other tools to optimize On Page SEO strategies. - Carry out Linkbuilding strategies and know the concept of storytelling. - Know the elements of a website for e-commerce. - Define personal branding and use social networks and copywriting to make it known.

Expert Course in Web Positioning and Copywriting

$260.00