GA4 Microcredential and Tag Manager: Web Tracking and Analytics + 2 ECTS Credits

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GA4 Microcredential and Tag Manager: Web Tracking and Analytics + 2 ECTS Credits

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$69.00
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Duration

50 hours

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Credits

2 ECTS

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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GA4 Microcredential and Tag Manager Qualification: Web Tracking and Analytics with 50 hours and 2 ECTS issued by the Antonio de Nebrija University

+20 years

boosting learning

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millions of students around the world

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Learn from the best in your sector

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carlos alvarez gonzález

Technical Engineer in Computer Science and teacher in ICT skills, with extensive experience in technical support, implementation of ERP systems and technological training.

Professional experience:

More than 15 years of experience in the technological field as a consultant, analyst-programmer and ICT trainer. Specialized in implementation and support of ERP systems (SAGE), training in digital skills and maintenance of computer systems. Recent experience as a teacher in ICT skills in training projects of the Junta de Andalucía, accumulating more than 600 hours of face-to-face training.

Professional skills:

ERP systems and technical support (SAGE), Training in ICT skills, Computer programming, analysis and maintenance, Quality management (UNE-EN-ISO 9001).

Technical Engineer in Computer Science and teacher in ICT skills, with extensive experience in technical support, implementation of ERP systems and technological training.

Professional experience:

More than 15 years of experience in the technological field as a consultant, analyst-programmer and ICT trainer. Specialized in implementation and support of ERP systems (SAGE), training in digital skills and maintenance of computer systems. Recent experience as a teacher in ICT skills in training projects of the Junta de Andalucía, accumulating more than 600 hours of face-to-face training.

Professional skills:

ERP systems and technical support (SAGE), Training in ICT skills, Computer programming, analysis and maintenance, Quality management (UNE-EN-ISO 9001).

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Course information

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Course information

Description
The GA4 and Tag Manager: Web Tracking and Analytics course offers you the opportunity to immerse yourself in the exciting world of digital analysis, a sector in constant growth and with high labor demand. In the digital age, understanding how users interact with your website is crucial to the success of any business. This course equips you with the tools and skills necessary to master Google Analytics 4 and Google Tag Manager, allowing you to effectively and detailed track user behavior. You will learn to configure and manage tags, as well as interpret key data to make informed strategic decisions. If you are looking to improve your analytical skills and increase your value in the job market, this training is essential. The online format allows you to study at your own pace, adapting to your personal and professional needs.

Job opportunities

- Web data analyst specialized in GA4 - Google Tag Manager implementation consultant - Conversion optimization specialist - Head of digital analytics in marketing agencies - Manager of tracking and measurement strategies for e-commerce - Advisor in personalization of user experiences through data - Coordinator of advanced analytics projects in digital companies

What does it prepare you for?

By completing the GA4 and Tag Manager: Web Tracking and Analytics course, you will be trained to implement and manage event tracking on websites, optimizing the collection of useful data for decision making. You will learn how to configure and customize Google Analytics 4 and Google Tag Manager to improve web analytics, allowing you to create detailed reports and understand user behavior. This will allow you to make strategic decisions based on accurate and current data.

Who is it addressed to?

This course is aimed at digital marketing professionals, data analysts and web content managers who want to delve deeper into the use of Google Analytics 4 and Google Tag Manager. Ideal for those seeking to improve their skills in web tracking and analytics, optimizing the performance of their digital strategies through key tools for data analysis.

Objectives

- Understand the use of GA4 to analyze user behavior. - Configure Google Tag Manager to manage tags effectively. - Identify key metrics in GA4 to improve web performance. - Create custom reports in GA4 that reflect specific objectives. - Implement events in Tag Manager for accurate tracking. - Evaluate the impact of marketing campaigns through web analytics. - Optimize the user experience based on analytical data.

GA4 Microcredential and Tag Manager: Web Tracking and Analytics + 2 ECTS Credits

$69.00

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