Generative AI Course to Boost Sales

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Generative AI Course to Boost Sales

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$419.00
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Duration

200 hours

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Credits

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Language

Spanish

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No limit

AI Assistant

Agenda

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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"Qualification Issued and Endorsed by the European Institute of Business Studies. """"Unofficial Teaching and Not Leading to the Obtaining of an Official Degree or Certificate of Professionalism."

+20 years

boosting learning

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millions of students around the world

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Learn from the best in your sector

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josé antonio rubio blanco

Doctor of Computer Engineering, Master in ICT Management and Director of Security from the Ministry of the Interior. It has international certifications ISO 27001, ISO 22301, CISM, CISA and CRISC. His career focuses on cybersecurity, risk management, business continuity, regulatory compliance and IT governance, combining technical activity, participation in standardization committees and teaching in higher education. He has held positions of responsibility in national and international standardization committees in cybersecurity and data protection, as well as in advisory councils and strategic bodies linked to digital trust and artificial intelligence. Combine this activity with specialized dissemination and participation in the media.

Teaching experience:

Associate Professor - Complutense University of Madrid. Advisor and teacher at various business schools.

Professional experience:

National Coordinator — ISO/IEC JTC 1/SC 27/WG 4 and WG 5 of AENOR. Secretary — UNE/CTN 320/SC 4 on Security Services and Controls. Member — CEN/CLC/JTC 13 Cybersecurity and Data Protection. Member of Technical Standardization Committees in: Risk Management; Continuity of Infrastructure and Critical Services; Compliance Management Systems; Anti-Corruption Management Systems; Management and Governance of IT Services; Services and Platforms for Distributed Applications; Cybersecurity in the vehicle field; Member of the Advisory Board — ISACA Madrid; Member of the Editorial Board — Privacy and Law RDU Digital; Member of Commissions - Spanish Association of Telecommunications and Information Society Users; Co-presenter — En la Ciberguarida Program, Cadena SER Comunidad de Madrid; President — Spanish Association of Trust and Digital Compliance; Contributing Editor — CSO Spain Magazine; Member of the Committee of Experts - National Cybersecurity Strategy of Spain; Member of the Committee of Experts - Sandboxing project of the European Artificial Intelligence Regulation in Spain; Member of the Working Group on data stewardship — Higher Statistics Council; Member of the Certification Committee — DEKRA; Member of the Spanish Chapter of the Club of Rome; Member — National Digital Trust Forum. Publications: Member of the Editorial Board of the magazine Privacy and Law Digital; Contributing Editor of CSO Spain magazine.

Professional skills:

Cybersecurity and data protection; Risk management and business continuity; ISO 27001 and ISO 22301 management systems; Governance and management of IT services; Regulatory compliance and digital compliance; National and international technical standardization; Cybersecurity strategy and technological regulation.

Merits:

Award in technological innovation — Sun Microsystems; Award in the field of essay - Everis Foundation; Recognized as one of the 25 most influential cybersecurity professionals in Spain — IDG.

Doctor of Computer Engineering, Master in ICT Management and Director of Security from the Ministry of the Interior. It has international certifications ISO 27001, ISO 22301, CISM, CISA and CRISC. His career focuses on cybersecurity, risk management, business continuity, regulatory compliance and IT governance, combining technical activity, participation in standardization committees and teaching in higher education. He has held positions of responsibility in national and international standardization committees in cybersecurity and data protection, as well as in advisory councils and strategic bodies linked to digital trust and artificial intelligence. Combine this activity with specialized dissemination and participation in the media.

Teaching experience:

Associate Professor - Complutense University of Madrid. Advisor and teacher at various business schools.

Professional experience:

National Coordinator — ISO/IEC JTC 1/SC 27/WG 4 and WG 5 of AENOR. Secretary — UNE/CTN 320/SC 4 on Security Services and Controls. Member — CEN/CLC/JTC 13 Cybersecurity and Data Protection. Member of Technical Standardization Committees in: Risk Management; Continuity of Infrastructure and Critical Services; Compliance Management Systems; Anti-Corruption Management Systems; Management and Governance of IT Services; Services and Platforms for Distributed Applications; Cybersecurity in the vehicle field; Member of the Advisory Board — ISACA Madrid; Member of the Editorial Board — Privacy and Law RDU Digital; Member of Commissions - Spanish Association of Telecommunications and Information Society Users; Co-presenter — En la Ciberguarida Program, Cadena SER Comunidad de Madrid; President — Spanish Association of Trust and Digital Compliance; Contributing Editor — CSO Spain Magazine; Member of the Committee of Experts - National Cybersecurity Strategy of Spain; Member of the Committee of Experts - Sandboxing project of the European Artificial Intelligence Regulation in Spain; Member of the Working Group on data stewardship — Higher Statistics Council; Member of the Certification Committee — DEKRA; Member of the Spanish Chapter of the Club of Rome; Member — National Digital Trust Forum. Publications: Member of the Editorial Board of the magazine Privacy and Law Digital; Contributing Editor of CSO Spain magazine.

Professional skills:

Cybersecurity and data protection; Risk management and business continuity; ISO 27001 and ISO 22301 management systems; Governance and management of IT services; Regulatory compliance and digital compliance; National and international technical standardization; Cybersecurity strategy and technological regulation.

Merits:

Award in technological innovation — Sun Microsystems; Award in the field of essay - Everis Foundation; Recognized as one of the 25 most influential cybersecurity professionals in Spain — IDG.

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carlos alvarez gonzález

Technical Engineer in Computer Science and teacher in ICT skills, with extensive experience in technical support, implementation of ERP systems and technological training.

Professional experience:

More than 15 years of experience in the technological field as a consultant, analyst-programmer and ICT trainer. Specialized in implementation and support of ERP systems (SAGE), training in digital skills and maintenance of computer systems. Recent experience as a teacher in ICT skills in training projects of the Junta de Andalucía, accumulating more than 600 hours of face-to-face training.

Professional skills:

ERP systems and technical support (SAGE), Training in ICT skills, Computer programming, analysis and maintenance, Quality management (UNE-EN-ISO 9001).

Technical Engineer in Computer Science and teacher in ICT skills, with extensive experience in technical support, implementation of ERP systems and technological training.

Professional experience:

More than 15 years of experience in the technological field as a consultant, analyst-programmer and ICT trainer. Specialized in implementation and support of ERP systems (SAGE), training in digital skills and maintenance of computer systems. Recent experience as a teacher in ICT skills in training projects of the Junta de Andalucía, accumulating more than 600 hours of face-to-face training.

Professional skills:

ERP systems and technical support (SAGE), Training in ICT skills, Computer programming, analysis and maintenance, Quality management (UNE-EN-ISO 9001).

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Course information

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Course information

Description

The Generative AI Course to Boost Sales is your gateway to the future of commerce, a booming sector where artificial intelligence is radically transforming the landscape. The demand for professionals capable of integrating AI into sales strategies is growing exponentially, and this course gives you the essential tools to stand out. You will learn how to use cutting-edge tools such as ChatGPT and Copilots, and how to transform the sales funnel with AI. You will develop skills in prompt engineering, perfecting sales scripts and automating repetitive tasks. Additionally, you will delve into hyper-personalization, creating dynamic content tailored to each customer, and explore the integration of AI into CRM to optimize workflows. With case studies from giants like Nike and Heineken, and a focus on ethics and data security, you'll be prepared to lead with confidence. Discover how AI can catapult your skills and revolutionize your approach to sales!

Job opportunities

- Specialist in sales automation with AI - Consultant in personalization of customer experiences - Developer of sales scripts and objection handling - Data analyst in predictive lead scoring - Manager of AI integrations in CRM systems - Advisor in ethics and governance of AI in sales - Coordinator of AI-assisted sales projects

What does it prepare you for?

The Generative AI Course to Boost Sales prepares you to transform your business strategies through the advanced use of artificial intelligence. You will learn how to integrate tools like ChatGPT and HubSpot AI into your CRM, optimizing workflows and personalizing the customer experience. You will develop prompt engineering skills to create effective sales scripts and handle objections. In addition, you will improve predictive lead scoring and apply strategies in sectoral cases, ensuring an ethical and safe approach.

Who is it addressed to?

The Generative AI to Boost Sales Course is designed for sales, marketing and business management professionals looking to integrate artificial intelligence into their strategies. They will learn to use tools like ChatGPT and apply hyperpersonalization and automation techniques in CRM. Ideal for those who want to innovate and optimize the sales process in a digital environment.

Objectives

- Understand the fundamentals of generative AI and its application in sales. - Identify key tools such as ChatGPT and their impact on the sales funnel. - Develop prompt engineering skills to optimize sales scripts. - Implement hyperpersonalization strategies to improve customer experience. - Integrate AI into CRM to automate workflows and improve efficiency. - Apply predictive lead scoring models to optimize sales conversion. - Analyze case studies to learn practical applications of AI in sales.

Generative AI Course to Boost Sales

$419.00

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