Generative AI Microcredential in Digital Marketing + 2 ECTS Credits

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Generative AI Microcredential in Digital Marketing + 2 ECTS Credits

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$69.00
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Duration

50 hours

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Credits

2 ECTS

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Language

Spanish

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No limit

AI Assistant

Agenda

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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Generative AI Microcredential Degree in Digital Marketing with 50 hours and 2 ECTS Credits issued by the Antonio de Nebrija University

+20 years

boosting learning

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+2M

millions of students around the world

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Learn from the best in your sector

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josé antonio rubio blanco

Doctor of Computer Engineering, Master in ICT Management and Director of Security from the Ministry of the Interior. It has international certifications ISO 27001, ISO 22301, CISM, CISA and CRISC. His career focuses on cybersecurity, risk management, business continuity, regulatory compliance and IT governance, combining technical activity, participation in standardization committees and teaching in higher education. He has held positions of responsibility in national and international standardization committees in cybersecurity and data protection, as well as in advisory councils and strategic bodies linked to digital trust and artificial intelligence. Combine this activity with specialized dissemination and participation in the media.

Teaching experience:

Associate Professor - Complutense University of Madrid. Advisor and teacher at various business schools.

Professional experience:

National Coordinator — ISO/IEC JTC 1/SC 27/WG 4 and WG 5 of AENOR. Secretary — UNE/CTN 320/SC 4 on Security Services and Controls. Member — CEN/CLC/JTC 13 Cybersecurity and Data Protection. Member of Technical Standardization Committees in: Risk Management; Continuity of Infrastructure and Critical Services; Compliance Management Systems; Anti-Corruption Management Systems; Management and Governance of IT Services; Services and Platforms for Distributed Applications; Cybersecurity in the vehicle field; Member of the Advisory Board — ISACA Madrid; Member of the Editorial Board — Privacy and Law RDU Digital; Member of Commissions - Spanish Association of Telecommunications and Information Society Users; Co-presenter — En la Ciberguarida Program, Cadena SER Comunidad de Madrid; President — Spanish Association of Trust and Digital Compliance; Contributing Editor — CSO Spain Magazine; Member of the Committee of Experts - National Cybersecurity Strategy of Spain; Member of the Committee of Experts - Sandboxing project of the European Artificial Intelligence Regulation in Spain; Member of the Working Group on data stewardship — Higher Statistics Council; Member of the Certification Committee — DEKRA; Member of the Spanish Chapter of the Club of Rome; Member — National Digital Trust Forum. Publications: Member of the Editorial Board of the magazine Privacy and Law Digital; Contributing Editor of CSO Spain magazine.

Professional skills:

Cybersecurity and data protection; Risk management and business continuity; ISO 27001 and ISO 22301 management systems; Governance and management of IT services; Regulatory compliance and digital compliance; National and international technical standardization; Cybersecurity strategy and technological regulation.

Merits:

Award in technological innovation — Sun Microsystems; Award in the field of essay - Everis Foundation; Recognized as one of the 25 most influential cybersecurity professionals in Spain — IDG.

Doctor of Computer Engineering, Master in ICT Management and Director of Security from the Ministry of the Interior. It has international certifications ISO 27001, ISO 22301, CISM, CISA and CRISC. His career focuses on cybersecurity, risk management, business continuity, regulatory compliance and IT governance, combining technical activity, participation in standardization committees and teaching in higher education. He has held positions of responsibility in national and international standardization committees in cybersecurity and data protection, as well as in advisory councils and strategic bodies linked to digital trust and artificial intelligence. Combine this activity with specialized dissemination and participation in the media.

Teaching experience:

Associate Professor - Complutense University of Madrid. Advisor and teacher at various business schools.

Professional experience:

National Coordinator — ISO/IEC JTC 1/SC 27/WG 4 and WG 5 of AENOR. Secretary — UNE/CTN 320/SC 4 on Security Services and Controls. Member — CEN/CLC/JTC 13 Cybersecurity and Data Protection. Member of Technical Standardization Committees in: Risk Management; Continuity of Infrastructure and Critical Services; Compliance Management Systems; Anti-Corruption Management Systems; Management and Governance of IT Services; Services and Platforms for Distributed Applications; Cybersecurity in the vehicle field; Member of the Advisory Board — ISACA Madrid; Member of the Editorial Board — Privacy and Law RDU Digital; Member of Commissions - Spanish Association of Telecommunications and Information Society Users; Co-presenter — En la Ciberguarida Program, Cadena SER Comunidad de Madrid; President — Spanish Association of Trust and Digital Compliance; Contributing Editor — CSO Spain Magazine; Member of the Committee of Experts - National Cybersecurity Strategy of Spain; Member of the Committee of Experts - Sandboxing project of the European Artificial Intelligence Regulation in Spain; Member of the Working Group on data stewardship — Higher Statistics Council; Member of the Certification Committee — DEKRA; Member of the Spanish Chapter of the Club of Rome; Member — National Digital Trust Forum. Publications: Member of the Editorial Board of the magazine Privacy and Law Digital; Contributing Editor of CSO Spain magazine.

Professional skills:

Cybersecurity and data protection; Risk management and business continuity; ISO 27001 and ISO 22301 management systems; Governance and management of IT services; Regulatory compliance and digital compliance; National and international technical standardization; Cybersecurity strategy and technological regulation.

Merits:

Award in technological innovation — Sun Microsystems; Award in the field of essay - Everis Foundation; Recognized as one of the 25 most influential cybersecurity professionals in Spain — IDG.

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carlos alvarez gonzález

Technical Engineer in Computer Science and teacher in ICT skills, with extensive experience in technical support, implementation of ERP systems and technological training.

Professional experience:

More than 15 years of experience in the technological field as a consultant, analyst-programmer and ICT trainer. Specialized in implementation and support of ERP systems (SAGE), training in digital skills and maintenance of computer systems. Recent experience as a teacher in ICT skills in training projects of the Junta de Andalucía, accumulating more than 600 hours of face-to-face training.

Professional skills:

ERP systems and technical support (SAGE), Training in ICT skills, Computer programming, analysis and maintenance, Quality management (UNE-EN-ISO 9001).

Technical Engineer in Computer Science and teacher in ICT skills, with extensive experience in technical support, implementation of ERP systems and technological training.

Professional experience:

More than 15 years of experience in the technological field as a consultant, analyst-programmer and ICT trainer. Specialized in implementation and support of ERP systems (SAGE), training in digital skills and maintenance of computer systems. Recent experience as a teacher in ICT skills in training projects of the Junta de Andalucía, accumulating more than 600 hours of face-to-face training.

Professional skills:

ERP systems and technical support (SAGE), Training in ICT skills, Computer programming, analysis and maintenance, Quality management (UNE-EN-ISO 9001).

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Course information

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Course information

Description

Discover how to revolutionize your career with the Generative AI in Digital Marketing course. In an environment where technology advances by leaps and bounds, digital marketing is constantly transforming, and artificial intelligence is positioned as the engine of this evolution. The demand for professionals trained in generative AI is booming, as companies seek to innovate and optimize their communication and advertising strategies. This course will provide you with the skills necessary to master the AI ​​tools that are redefining the marketing landscape. You will learn how to create personalized content and improve the customer experience, highly valued skills in today's job market. By choosing this course, you will acquire in-depth and up-to-date knowledge that will differentiate you as a digital marketing expert, ready to lead in any organization. Don't miss your opportunity to be at the forefront of this exciting digital revolution.

Job opportunities

- Specialist in content personalization with AI - Market trend analyst using AI - Developer of automated marketing strategies - Consultant in optimization of advertising campaigns with AI - Digital innovation project coordinator - Expert in AI tools for customer interaction

What does it prepare you for?

By completing the Generative AI in Digital Marketing course, you will be trained to integrate artificial intelligence tools into your marketing strategies, optimizing the creation of automated content and campaign personalization. You will learn how to effectively analyze data to anticipate trends and improve the customer experience. In addition, you can implement chatbots and virtual assistants, enhancing interaction with the public and improving the efficiency of your digital campaigns.

Who is it addressed to?

This course is aimed at professionals and digital marketing graduates who want to explore the possibilities of generative AI. Ideal for those looking to integrate innovative techniques into their strategies, create unique content and improve personalization in digital campaigns. Update your skills in a constantly evolving environment.

Objectives

- Understand the role of generative AI in modern digital marketing. - Identify practical applications of generative AI in marketing strategies. - Analyze success stories in the use of generative AI in digital campaigns. - Explore AI tools that enhance creativity in marketing. - Evaluate the impact of generative AI on the customer experience. - Develop content strategies using generative AI effectively. - Integrate generative AI techniques to optimize digital campaigns.

Generative AI Microcredential in Digital Marketing + 2 ECTS Credits

$69.00

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