Higher Course in Advertising Media Planning

Online COURSE 100% On-line

Higher Course in Advertising Media Planning

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$542.00
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Duration

180 hours

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Credits

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Language

Spanish

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No limit

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Agenda

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Credit your success

At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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Own Title of the European Institute of Business Studies (INESEM) “Unofficial teaching and not leading to obtaining an official degree or certificate of professionalism.”

+20 years

boosting learning

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+2M

millions of students around the world

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Scholarships and funding

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

+500

specialized courses in EducaHub

Cloister

Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Course information

Description

Throughout history, advertising has adapted to the needs and available media. Currently, in such a competitive market, creativity, and therefore, differentiating from the competition, is necessary and essential for the growth of the brand and/or company. Due to the large amount of advertising they receive, the user is in a period of advertising saturation, so it is considered essential to know the needs of our target audience, in order to carry out an effective and efficient advertising strategy that manages to capture their attention. To achieve this, it is essential to acquire the necessary knowledge and skills to be able to carry out correct planning of advertising media.

Job opportunities

With the completion of the Master in Advertising Media Planning you will have access to the labor market to develop activities such as: Advertising Agency Manager, Responsible for operations in the purchase and sale of advertising media, researcher of personalized audiences or director of advertising accounts.

What does it prepare you for?

The Master in Advertising Media Planning prepares you to function professionally in the field of Advertising planning. This master will give you a broad vision of comprehensive online and offline media planning, which will allow you to define the platforms efficiently to promote your brand, product or service. You will be able to offer a tailored media and support service: from research, measurement, creation of strategies, to negotiation and purchase of media and supports.

Who is it addressed to?

The Master in Advertising Media Planning is aimed at graduates and professionals from the world of advertising and communication who want to acquire the knowledge and skills necessary to be experts in media strategy and planning in offline and online environments.

Objectives

Acquire the knowledge, abilities and skills necessary to be able to efficiently carry out advertising media planning. Know the main research and data analysis tools, which allow you to direct all your ads to a highly segmented audience. Analyze the different types of existing advertising, allowing you to select the appropriate support for your brand or company. Make the investment in digital media profitable. Know the existing negotiation systems in media purchasing. Provide creativity to advertising and content management. Carry out integrated strategic planning.

Higher Course in Advertising Media Planning

$542.00

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