Higher Course in Advertising Media Planning

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Higher Course in Advertising Media Planning

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$538.00
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Duration

180 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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Own Title of the European Institute of Business Studies (INESEM) “Unofficial teaching and not leading to obtaining an official degree or certificate of professionalism.”

+20 years

boosting learning

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millions of students around the world

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Course information

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Course information

Description
Throughout history, advertising has adapted to the needs and available media. Currently, in such a competitive market, creativity, and therefore, differentiating from the competition, is necessary and essential for the growth of the brand and/or company. Due to the large amount of advertising they receive, the user is in a period of advertising saturation, so it is considered essential to know the needs of our target audience, in order to carry out an effective and efficient advertising strategy that manages to capture their attention. To achieve this, it is essential to acquire the necessary knowledge and skills to be able to carry out correct planning of advertising media.

Job opportunities

With the completion of the Master in Advertising Media Planning you will have access to the labor market to develop activities such as: Advertising Agency Manager, Responsible for operations in the purchase and sale of advertising media, researcher of personalized audiences or director of advertising accounts.

What does it prepare you for?

The Master in Advertising Media Planning prepares you to function professionally in the field of Advertising planning. This master will give you a broad vision of comprehensive online and offline media planning, which will allow you to define the platforms efficiently to promote your brand, product or service. You will be able to offer a tailored media and support service: from research, measurement, creation of strategies, to negotiation and purchase of media and supports.

Who is it addressed to?

The Master in Advertising Media Planning is aimed at graduates and professionals from the world of advertising and communication who want to acquire the knowledge and skills necessary to be experts in media strategy and planning in offline and online environments.

Objectives

Acquire the knowledge, abilities and skills necessary to be able to efficiently carry out advertising media planning. Know the main research and data analysis tools, which allow you to direct all your ads to a highly segmented audience. Analyze the different types of existing advertising, allowing you to select the appropriate support for your brand or company. Make the investment in digital media profitable. Know the existing negotiation systems in media purchasing. Provide creativity to advertising and content management. Carry out integrated strategic planning.

Higher Course in Advertising Media Planning

$538.00

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