Higher Course in Community Management and Digital Marketing

Online COURSE 100% On-line

Higher Course in Community Management and Digital Marketing

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$542.00
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Duration

300 hours

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Credits

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Language

Spanish

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No limit

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Agenda

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Credit your success

At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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Qualification Issued and Endorsed by the European Institute of Business Studies “Unofficial teaching and not leading to obtaining an official degree or certificate of professionalism.”

+20 years

boosting learning

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+2M

millions of students around the world

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IA First University

Phia, your AI tutor available 24/7

Summaries, podcasts and flashcards generated for you

Adaptive quizzes that measure your progress

Learn at your pace, from any device

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Scholarships and funding

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

+500

specialized courses in EducaHub

Cloister

Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Course information

Description

In the current context, managing the different digital communication channels is essential for any marketing and communication professional. Anyone who works in communication must know how to create content adapted to the purchasing processes and know the main ways to get the organization's messages to its audience. With this Higher Course in Community Management and Digital Marketing you will learn to market and communicate through social media channels, developing the objectives, strategies and tactics necessary for 360 planning. You will also learn to define and execute content marketing actions for e-mailing, corporate website, online store and blog, among others. With a 100% digital methodology and without schedules.

Job opportunities

Among the main professional opportunities of the Higher Course in Community Management and Digital Marketing is that of Community Manager, content manager, copywriter, Social Media Strategist, Social Media Manager or digital journalist. This is an interesting training for any profile related to marketing or digital communication.

What does it prepare you for?

This Higher Course in Community Management and Digital Marketing enables you to develop strategic planning and management of communication and marketing channels specific to the digital field, with specialization in the management of social media channels, corporate websites and blogs in order to improve and position a brand. You will learn to manage the main social networks, e-mailing, content marketing and mobile marketing.

Who is it addressed to?

This Higher Course in Community Management and Digital Marketing is aimed at marketing and digital communication professionals seeking an advanced and widely recognized specialization. Also for companies that want to professionally and strategically manage their digital marketing area and for teams that want to improve their skills and abilities in the digital field.

Objectives

- Know the role of digital marketing and social media communication. - Differentiate the concepts and key aspects of digital marketing and its different communication channels. - Manage the main tools and resources for communication on social networks and other digital media. - Plan and execute actions for social networks and other digital communication channels. - Acquire the necessary skills to create and adapt content to different digital communication channels. - Learn to evaluate and present results of digital marketing actions.

Higher Course in Community Management and Digital Marketing

$542.00

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