{"product_id":"curso-superior-direccion-publicidad","title":"Higher Course in Integrated Advertising Management","description":"\u003cp\u003eThe advertising options are innumerable despite the economic resources of the organization. For this reason, when developing the advertising strategy it is necessary to execute it in those media and supports that allow achieving the best results with greater optimization of the advertising budget. This requires a change in mentality and strategy, since advertising must be worked from a comprehensive perspective where both offline and online media are combined, adapting the advertising message to each channel and taking into account all the variables that influence the consumer. Thanks to this management we will be able to take part in the purchasing decisions of consumers. \n\n\n\n\u003c\/p\u003e","brand":"INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES","offers":[{"title":"Default Title","offer_id":51609497370837,"sku":"212333-1901","price":544.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/7140\/6805\/files\/Curso-Superior-Direccion-Publicidad_3f3e8ecb-75cf-487e-95ee-9b2fb0a5298b.webp?v=1752027922","url":"https:\/\/educahub.ai\/en-intl\/products\/higher-course-in-integrated-advertising-management","provider":"EducaHub","version":"1.0","type":"link"}