ICT Specialist Course in Google Ads

Online COURSE 100% On-line

ICT Specialist Course in Google Ads

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$426.00
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Duration

200 hours

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Credits

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Language

Spanish

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Agenda

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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DEGREE issued by EUROINNOVA INTERNATIONAL ONLINE EDUCATION, member of the AEEN (Spanish Association of Business Schools) and recognized for academic excellence in online education by QS World University Rankings

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

ICT Specialist Course in Google Ads

Información adicional del Online COURSE

ICT Specialist Course in Google Ads

6 months de tutorización

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Course information

We create things that work better and last longer. Our products solve real problems with clean design and honest materials.

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Course information

Description

This Google Ads course offers you specialized training on the subject. Google Ads is Google's advertising service. These are the ads that are displayed in a relevant way after a search on Google, on its associated search network or on pages of content related to the ads or your website. Students will learn to create, configure and optimize advertising campaigns in this Google tool in order to improve traffic to their website, increase sales and optimize profits. At the end of the course, the student will be able to fully manage and execute online paid advertising campaigns (CPC and/or CPM) with Google Ads and access the official certification offered by Google.

Job opportunities

WebMaster, Managers of Marketing and Advertising Agencies.

What does it prepare you for?

By completing this Google Ads course, the student will be able to define the objectives and resources of an online advertising campaign, define the implementation phases of a campaign with Google Ads, know its different options and possibilities, as well as the identifiers necessary to evaluate the return on the investment made.

Who is it addressed to?

This Google Ads course is aimed at Marketing technicians, Account Managers of Online Marketing Agencies, Web Designers, Webmasters and all those professionals interested in creating and effectively managing Internet Advertising Campaigns with Google Ads.

Objectives

- Introduce the student to Ads - Establish the guidelines to start working with Ads - Delve into Ads targeting - Establish the costs involved in using Ads - Delve into the monitoring and optimization of advertising performance - Distinguish the different Ads tools - Define the usefulness of Google Analytics - Approach the field of customer account management

ICT Specialist Course in Google Ads

$426.00