Inbound Marketing Strategy Course

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Inbound Marketing Strategy Course

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$417.00
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Duration

200 horas

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Credits

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Language

Español

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No limit

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Agenda

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Credit your success

At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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Titulación Expedida y Avalada por el Instituto Europeo de Estudios Empresariales. Enseñanza No Oficial y No Conducente a la Obtención de un Título con Carácter Oficial o Certificado de Profesionalidad.

+20 years

boosting learning

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millions of students around the world

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IA First University

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Summaries, podcasts and flashcards generated for you

Adaptive quizzes that measure your progress

Learn at your pace, from any device

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Scholarships and funding

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

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specialized courses in EducaHub

Cloister

Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

Thanks to this Inboud Marketing Strategy Course you will learn how this technique can help your business and what advantages it can offer you over other traditional marketing tools. You will acquire specific skills in the area of ​​Inbound Marketing and you will be responsible for creating customer attraction and retention strategies. Additionally, you will be responsible for managing the company's digital strategy, creating relevant and quality content for users. Access completely practical training focused on the current needs of the labor market, since all companies need professionals specialized in digital marketing strategies.

Job opportunities

Las salidas profesionales de este Curso en Estrategia Inbound Marketing son las de Responsable de Marketing, community manager, Gestor/a de Contenidos, Especialista en Inbound Marketing, Analista de Marketing Digital. Desarrolla tu carrera profesional en el sector del marketing digital y adquiere una formación avanzada.

What does it prepare you for?

Con este Curso en Estrategia Inboud Marketing adquirirás las herramientas más utilizadas en la actualidad de marketing digital. Aprenderás a crear estrategias enfocadas en el cliente y a crear contenido de calidad para tu audiencia. Serás capaz de atraer, convertir y fidelizar a los clientes con acciones específicas para cada fase del proceso de compra

Who is it addressed to?

Este Curso en Estrategia Inboud Marketing se dirige a todos aquellos profesionales del marketing y las ventas que quieran encargarse de la creación y ejecución de campañas de marketing digitales. Serás la figura responsable de atraer a la audiencia y crear estrategias enfocadas en el cliente.

Objectives

- Elaborar una estrategia de marketing digital. - Diseñar acciones específicas para cada fase del embudo de conversión. - Conocer el ciclo de vida del cliente desde que contacta con una marca hasta que realiza una compra. - Construir relaciones duraderas con los clientes. - Reforzar la lealtad y la fidelidad de los consumidores. - Crear una estrategia efectiva de marketing de contenidos.

Inbound Marketing Strategy Course

$417.00

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