KAM Microcredential: Building Relationships with Strategic Clients + 2 ECTS Credits

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KAM Microcredential: Building Relationships with Strategic Clients + 2 ECTS Credits

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$68.00
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Duration

50 hours

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Credits

2 ECTS

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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KAM Microcredential Degree: Building Relationships with Strategic Clients with 50 hours and 2 ECTS Credits issued by the Antonio de Nebrija University

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

KAM: Building Relationships with Strategic Clients is your opportunity to stand out in a sector that is booming. Companies are increasingly looking for professionals capable of managing strategic alliances with key clients, and this course equips you with the necessary skills to become an expert in the field. You will learn to identify, develop and maintain strong relationships with strategic clients, an essential skill in a job market where demand for key account management experts continues to grow. Upon completion, you will be prepared to transform commercial interactions into authentic value alliances, enhancing customer satisfaction and loyalty. Take advantage of this online training to acquire cutting-edge knowledge and raise your professional profile, no matter where you are.

Job opportunities

- Strategic account manager in multinational companies - Consultant in relationship management with key clients - Responsible for business development in B2B sectors - Coordinator of sales teams focused on main accounts - Advisor in loyalty strategies for high-value customers - Director of strategic alliances in industrial sectors

What does it prepare you for?

This course prepares you to effectively manage relationships with strategic clients, developing skills to identify key opportunities and negotiate beneficial deals. You will learn to implement strategies that strengthen commercial ties, ensuring customer satisfaction and loyalty. Additionally, you will be able to analyze the market and adapt your tactics to maximize the value of each relationship, becoming a crucial link between the company and its most important clients.

Who is it addressed to?

This course is aimed at professionals in the commercial and sales sector seeking to strengthen their skills in key account management. Ideal for those interested in improving their relationship strategies with strategic customers and optimizing loyalty, with a practical approach adapted to the needs of the current market.

Objectives

- Develop skills to identify and prioritize key strategic clients. - Learn to build solid and trusting relationships with strategic clients. - Improve effective communication with strategic clients to satisfy their needs. - Identify business opportunities through the analysis of strategic clients. - Implement strategies to retain long-term strategic clients. - Use digital tools to manage relationships with strategic clients. - Evaluate and measure the success of strategies implemented with strategic clients.

KAM Microcredential: Building Relationships with Strategic Clients + 2 ECTS Credits

$68.00

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