Lead Generation and CRM microcredential: attract and manage your clients + 1 ECTS Credit

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Lead Generation and CRM microcredential: attract and manage your clients + 1 ECTS Credit

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$34.00
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Duration

25 horas

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Credits

1 ECTS

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Language

Español

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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Titulación de Microcredencial de Lead Generation y CRM: capta y gestiona a tus clientes con 25 horas y 1 ECTS expedida por la Universidad Antonio de Nebrija

+20 years

boosting learning

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millions of students around the world

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

Today, Lead Generation and CRM systems are essential for any business that wants to grow in a changing market. Digitalization has made customer acquisition and management more strategic, increasing the demand for experts in these areas. The training action "Lead Generation and CRM: capture and manage your customers" gives you tools to identify ideal customers, apply advanced segmentation and automation and maximize their value with a CRM. You will learn to nurture relationships and optimize each interaction. The growing demand for these skills makes this training a unique opportunity to boost your career. Don't be left behind and take your future to the next level!

Job opportunities

- Consultor en eficiencia energética para empresas e instituciones - Especialista en gestión de proyectos de sostenibilidad - Analista de indicadores de rendimiento ambiental - Asesor en estrategias de captación de clientes en el sector energético - Gestor de programas de fidelización en empresas sostenibles - Formador en técnicas de conversión y retención de clientes - Coordinador de iniciativas de ahorro energético en organizaciones

What does it prepare you for?

La acción formativa "Lead Generation y CRM: capta y gestiona a tus clientes" te prepara para dominar las herramientas y estrategias clave para atraer y gestionar leads de manera eficaz. Aprenderás a identificar a tus clientes ideales, personalizar mensajes y utilizar un CRM para optimizar la captación y conversión. Además, estarás capacitado para implementar técnicas de nurturing y fidelización, maximizando cada interacción.

Who is it addressed to?

La acción formativa "Lead Generation y CRM: capta y gestiona a tus clientes" está diseñada para profesionales que buscan mejorar en la captación y gestión de clientes. Aprenderás estrategias efectivas de Lead Generation y el uso de un CRM para optimizar relaciones comerciales, atraer clientes ideales y convertir leads en clientes leales.

Objectives

- Identificar a tus clientes ideales para optimizar tus campañas de marketing. - Diseñar estrategias efectivas para captar leads irresistibles y cualificados. - Implementar técnicas de conversión para transformar leads en clientes fieles. - Aplicar herramientas de CRM para gestionar eficientemente tu base de clientes. - Analizar y mejorar la experiencia del cliente para aumentar su fidelización. - Utilizar métricas clave para medir el éxito de tus campañas de generación de leads. - Desarrollar un plan de crecimiento sostenible para tu base de clientes.

Lead Generation and CRM microcredential: attract and manage your clients + 1 ECTS Credit

$34.00

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