Maestría International in Advertising and Marketing at the Point of Sale

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Maestría International in Advertising and Marketing at the Point of Sale

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$1,996.00
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Duration

1500 hours

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Credits

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Language

Spanish

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Agenda

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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Qualification of Maestría International in Advertising and Marketing at the Point of Sale with 1500 hours issued by ESIBE (IBERO-AMERICAN POSTGRADUATE SCHOOL)

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Cloister

Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Course information

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Course information

Description

If you want to be an expert in merchandising issues and obtain a good environment at the point of sale for full customer satisfaction, this is your time, with the Maestría Online Merchandising, Advertising and Animation at the Point of Sale you will be able to acquire the necessary knowledge to carry out this work in the best possible way. Nowadays, merchandising has become a very useful tool when it comes to presenting a product at the point of sale, so that the consumer's attention is drawn to products that without applying the appropriate merchandising techniques would go unnoticed. Therefore, with the realization of this Maestría Online Merchandising, Advertising and Animation at the Point of Sale you will learn the most important aspects of this area such as consumer, customer service, sales, etc.

Job opportunities

Sales section / Commercial / Merchandising manager / Commerce.

What does it prepare you for?

This Maestría Online Merchandising, Advertising and Animation at the Point of Sale prepares you to know the fundamental aspects of merchandising and its most important techniques to apply so that the products presented at the point of sale draw the customer's attention and end in a purchase by the consumer.

Who is it addressed to?

The Maestría Online Merchandising, Advertising and Animation at the Point of Sale is aimed at all those people who want to focus on the world of product presentation at the point of sale and want to acquire knowledge about the different merchandising, advertising and animation techniques at the point of sale. It is also interesting for those who wish to specialize in merchandising.

Objectives

- Know the market. - Learn aspects of the consumer and their needs. - Know the buyer's purchasing process. - Perform merchandising and animation techniques at the event point.

Maestría International in Advertising and Marketing at the Point of Sale

$1,996.00

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