Maestría International in Advertising Techniques

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Maestría International in Advertising Techniques

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Duration

1500 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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Qualification of Maestría International in Advertising Techniques with 1500 hours issued by ESIBE (IBEROAMERICAN POSTGRADUATE SCHOOL)

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Maestría International in Advertising Techniques

Información adicional del MAESTRÍA

Maestría International in Advertising Techniques

12 months de tutorización

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Course information

We create things that work better and last longer. Our products solve real problems with clean design and honest materials.

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Course information

Description

It is essential to discover the true role of advertising, both within a company and outside it, as well as the importance of communication as a basic tool in an organization that ensures that every plan and its corresponding objectives, tasks, stages and processes can be developed in the most effective way. Online Expert in Advertising Techniques will provide the student with the knowledge and skills necessary to develop professionally in the area of ​​advertising, communication and marketing.

Job opportunities

Account Executive, Art Director, Creative, Media Planner, Production Manager, Communication Department.

What does it prepare you for?

The present maestría Online Expert in Advertising Techniques will provide the student with the knowledge and skills necessary to develop professionally in the area of advertising, communication and marketing. Likewise, it will help you make decisions regarding the choice of advertising media, development of different advertising strategies, planning of the information process, decision of the communication channels that best suit your agency, organization and management of the advertising budget or in the presentation of a campaign.

Who is it addressed to?

This Maestría Online Expert in Advertising Techniques is aimed at professionals in the world of advertising, communication and marketing who want to expand and perfect knowledge about the most effective advertising techniques, as well as develop the most common and useful notions in these areas of work.

Objectives

- Analyze the advertising communication process, identifying the most suitable communication techniques. - Develop in depth the concept of advertising and its applications in the professional field. - Identify the role that advertising plays within a company. - Differentiate the different advertising media, identify sources of information, as well as clarify concepts and terms linked to advertising, communication and marketing with their corresponding connotations with the world of work and specifically with the work areas that concern us.

Maestría International in Advertising Techniques

$1,992.00