Maestría International in Marketing and Commercial Management

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Maestría International in Marketing and Commercial Management

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$2,009.00
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Duration

1500 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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Qualification of Maestría International in Marketing and Commercial Management with 1500 hours issued by ESIBE (IBEROAMERICAN POSTGRADUATE SCHOOL)

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

A globalized market, in which electronic commerce and its promotion through marketing to position itself in the market, becomes an opportunity in which good training in this field can make a difference. Therefore, this Maestría in Commercial Management, Marketing and Advertising, you will create the worker or businessman profile that this market requires.

Job opportunities

Any sales, marketing or human resources department will need a good employee to manage its sales. Old-fashioned companies that need a new point of view for sales, innovative companies that need people with potential. The digital and electronic era is a market opportunity where companies increasingly differentiate themselves. Apple, Google, Facebook or Amazon are examples of Business Marketing that are achieved with knowledge like the ones we teach in this maestría. Many companies also turn to external agencies to manage their marketing campaigns, so self-employment is another professional option. The positions you can apply for are commercial director, marketing director, sales department director, advertising campaign manager, publicist, advertising creative, content manager, social media manager, community manager, strategic advertising planner, online community facilitator, online reputation supervisor.

What does it prepare you for?

This Maestría It is made up of a set of training modules that cover all areas of Marketing knowledge for management and direction, including the latest developments and trends in current Digital Marketing, so present in globalized electronic commerce as a key part of the marketing of products and services. We provide the student with knowledge in business management models and human resources focused on managing marketing campaigns. They are capable of analyzing the key elements of advertising and communication. We provide the student with the key tools to carry out an analysis and study of the markets to develop marketing strategies. We also give the student knowledge about the legal framework that frames possible marketing actions, especially digital marketing in electronic commerce. You will know how to analyze marketing strategies at an international level, and the student will acquire knowledge of patents and trademarks as a representation of a product or service as an asset in marketing. Furthermore, in an international business where English is the language most used for communication, we prepare the student by perfecting their English in the terms, conversations and situations that they will most encounter in their daily lives.

Who is it addressed to?

This maestría It is for a versatile audience, since its complexity lies in the degree of use of the person who takes it, and not in the level of knowledge. Student creativity is very important. Any person, whether a graduate or who is finishing any university degree, or an employee of any company in departments such as human resources, commercial, or any businessman who wants to promote his or her business, may take this maestría in order to acquire all the possible tools to sell more and better, offering quality in communication, distribution and in the management and commercial direction itself. The most common profile is that which is associated with areas of knowledge such as business, economics, administration, market techniques, human resources, or even law, although the versatility in its application allows anyone to benefit from this knowledge.

Objectives

The student who takes this Master, You will have the necessary knowledge to develop marketing strategies and policies taking into account all the factors associated with the sale of the product and service, which will allow you to increase the sales of your business, or business for which you work or are going to work, so that the client perceives, from the first contact through the purchasing process and ending in the after-sales service, the highest possible quality. The primary objective is for you to acquire management and leadership skills for managing human and digital resources to manage excellent marketing campaigns. E-commerce and digital marketing will be key pieces that the student must master.

Maestría International in Marketing and Commercial Management

$2,009.00

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