Maestría International in Marketing Management

- Make the student aware of the set of marketing techniques and policies and facilitate their application in the management of SMEs, thus increasing their professional qualifications and contributing to their stability in the job. - Provide workers with adequate training in subjects that enable them to develop skills and qualifications in jobs that entail management responsibilities, to effectively develop and correctly organize the policies, strategies, techniques and tasks related to the company's marketing. - Train workers in the commercial sector to differentiate and identify the different concepts included in marketing activity. - Show the framework in which the promotions are located, within the marketing mix strategies. - Show the relationship between promotions and other marketing activities. - Be able to identify the specific place in which the promotional marketing activity is integrated, within the marketing strategy and/or plan designed for the company. - Go deeper into negotiation, its techniques and the role played by the negotiator. - Lead the sales team, facilitating their involvement and motivation to promote compliance with the objectives of the sales plan, values ​​and corporate identity. - Develop a search engine marketing campaign to increase customer acquisition. - Manage effective mobile marketing tools.