Maestría International in Neuromarketing and Neuroeconomics

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Maestría International in Neuromarketing and Neuroeconomics

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$1,973.00
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Duration

1500 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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Qualification of Maestría International in Neuromarketing and Neuroeconomics with 1500 hours issued by ESIBE (IBEROAMERICAN POSTGRADUATE SCHOOL)

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

This Maestría NEUROMARKETING offers specialized training in this subject. If you want to specialize in the area of marketing in relation to the essential techniques of the application of neuromarketing, this is your time, with the Maestría Higher in Neuromarketing will be able to acquire the necessary knowledge to perform this role successfully and independently. When we talk about neuromarketing we are referring to those techniques that give us the opportunity to analyze concepts such as emotions, senses or the attention of consumers, either directly or indirectly, in order to know the stimuli that will help us optimize and improve our management. Thanks to the realization of this Maestría With a degree in Neuromarketing, you will learn the essential techniques to learn more about consumer behavior and will be able to develop professionally in this sector.

Job opportunities

Marketing / Sales / Commercial department / Sensitive marketing / Expert in neuromarketing.

What does it prepare you for?

This Maestría NEUROMARKETING ONLINE prepares you to have a broad vision of marketing and to be able to specialize in neuromarketing techniques, which has currently become a highly in-demand phenomenon, acquiring the appropriate tools and techniques to function expertly in this environment.

Who is it addressed to?

The Maestría NEUROMARKETING Online is aimed at all those professionals in the marketing and marketing environment who wish to continue training and expand their knowledge on the subject.

Objectives

- Know the general fundamentals of marketing. - Acquire knowledge about sensory or sensory marketing. - Apply neuromarketing technologies and techniques. - Know both qualitative and quantitative techniques to understand consumer behavior. - Apply neuromarketing to provide solutions to the market. - Know the neuroscientific techniques in neuromarketing.

Maestría International in Neuromarketing and Neuroeconomics

$1,973.00

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