Marketing Research and Market Studies Course

Online COURSE 100% On-line

Marketing Research and Market Studies Course

Logo Certificado
$424.00
icon-image--AREVoejRiYWZXWTgwd__icon_46yRHH

Duration

200 hours

icon-image--AOXlJL0RwdnFkNFJoQ__icon_AmYHyN

Credits

icon-image--AZWNoU3NORUJFT05Jb__icon_Eb3yRN

Language

Spanish

icon-image--AblBFR1k5MGJ3WmE1R__icon_7eMC3c

No limit

AI Assistant

Agenda

Generating PDF url

Credit your success

At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

Certified by

Logo Certificado

Qualification issued by the European Institute of Tax Advisory (INEAF), endorsed by the European Institute of Business Studies (INESEM) “Unofficial teaching and not leading to obtaining an official degree or certificate of professionalism.”

+20 years

boosting learning

image-block-40399550709973

+2M

millions of students around the world

image-block-40615384809685
icon-image--AYmlhdVNnTmZCR21NY__icon_9etegE

IA First University

Phia, your AI tutor available 24/7

Summaries, podcasts and flashcards generated for you

Adaptive quizzes that measure your progress

Learn at your pace, from any device

image-block-40399587410133

Scholarships and funding

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

+500

specialized courses in EducaHub

Cloister

Learn from the best in your sector

image-block-AOHJCMWxmQkZMbHQyc__image_with_default_9kF3NL

aidee espindola betancourt

Graduate in Business Administration from the Autonomous Technological Institute of Mexico, with a degree approved in Spain as a Graduate in Business Sciences. He has postgraduate training in Pedagogy, Management Development, Customer Experience, Emotional Intelligence, International Trade and agile methodologies. Since 2011, he has developed his teaching career in business schools and international universities, combining content design, direction of Master's Thesis and tutoring of MBA programs with experience in foreign trade, market research and international promotion of SMEs.

Teaching experience:

E-Learning Teacher — CEUPE Business School (2011—To date): Design and delivery of content in International Marketing, International Negotiation, Management Skills, Operations Management and Project Management Tutoring of MBA and MCI programs Director of TFM — CEUPE-URJC and CEUPE-UAH Design of face-to-face workshops at the CEUPE International Week. Professor — Universidad Panamericana, Mexico City: Multinational Business; Negotiation Strategies; Competitive Intelligence; Family Businesses and Entrepreneurship. Facilitator — Tecnológico de Monterrey and Thunderbird University (MIMBLA): Regional Business Environment for Latin America; International Finance and Trade. Professor — ITESM Virtual University: International Trade Strategies; International Negotiation; E-Business; E-Commerce.

Professional experience:

Collaborator — Gipuzkoa Chamber of Commerce, PIPE-2000 Program, ICEX: Foreign Promotion Program for SMEs; Organization of sectoral conferences; Coordination of European and Latin American business groups; Market research and sector analysis.

Professional skills:

Marketing and international negotiation; Foreign trade and international promotion of SMEs; Project management and agile methodologies; Customer Experience and innovation; competitive intelligence; Business Intelligence and data analysis; Direction and supervision of TFM in MBA programs.

Merits:

AEEN Best Tutor Award (2018).

Graduate in Business Administration from the Autonomous Technological Institute of Mexico, with a degree approved in Spain as a Graduate in Business Sciences. He has postgraduate training in Pedagogy, Management Development, Customer Experience, Emotional Intelligence, International Trade and agile methodologies. Since 2011, he has developed his teaching career in business schools and international universities, combining content design, direction of Master's Thesis and tutoring of MBA programs with experience in foreign trade, market research and international promotion of SMEs.

Teaching experience:

E-Learning Teacher — CEUPE Business School (2011—To date): Design and delivery of content in International Marketing, International Negotiation, Management Skills, Operations Management and Project Management Tutoring of MBA and MCI programs Director of TFM — CEUPE-URJC and CEUPE-UAH Design of face-to-face workshops at the CEUPE International Week. Professor — Universidad Panamericana, Mexico City: Multinational Business; Negotiation Strategies; Competitive Intelligence; Family Businesses and Entrepreneurship. Facilitator — Tecnológico de Monterrey and Thunderbird University (MIMBLA): Regional Business Environment for Latin America; International Finance and Trade. Professor — ITESM Virtual University: International Trade Strategies; International Negotiation; E-Business; E-Commerce.

Professional experience:

Collaborator — Gipuzkoa Chamber of Commerce, PIPE-2000 Program, ICEX: Foreign Promotion Program for SMEs; Organization of sectoral conferences; Coordination of European and Latin American business groups; Market research and sector analysis.

Professional skills:

Marketing and international negotiation; Foreign trade and international promotion of SMEs; Project management and agile methodologies; Customer Experience and innovation; competitive intelligence; Business Intelligence and data analysis; Direction and supervision of TFM in MBA programs.

Merits:

AEEN Best Tutor Award (2018).

image-block-AOHJCMWxmQkZMbHQyc__image_with_default_9kF3NL-1

candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

More details

Course information

We create things that work better and last longer. Our products solve real problems with clean design and honest materials.

More details

Course information

Description

The Marketing Research and Market Studies Course is presented as a unique opportunity in a sector that is constantly expanding and evolving. With the increasing importance of marketing in business management, understanding the market environment, segmentation and consumer behavior becomes crucial. This course will allow you to acquire fundamental skills to analyze demand and competition, which will position you as a highly in-demand professional. The ability to conduct effective market research will give you a competitive advantage in a work world that seeks experts in this field. Participating in this course will open the doors to a promising future, where marketing knowledge is essential for business success. Prepare to become a reference in the field. Sign up now and transform your career!

Job opportunities

- Market analyst, specialized in identifying consumer trends and behaviors - Strategic marketing consultant, helping companies define and segment their market - Researcher in market research companies, conducting surveys and data analysis - Digital marketing manager, focused on capturing and analyzing leads - Market research project manager, coordinating teams and resources - Product development specialist, evaluating viability and demand in the market

What does it prepare you for?

The Marketing Research and Market Studies Course prepares you to thoroughly understand the role of marketing in the economy and business management. You will learn to define and delimit relevant markets, segment audiences and analyze demand. Additionally, you will acquire skills to study the purchasing behavior of consumers and organizations. With this training, you will be able to apply market research methodologies and develop studies that will help you make informed and strategic decisions in your professional environment.

Who is it addressed to?

The Marketing Research and Market Studies Course is designed for professionals and graduates in the sector who wish to update their knowledge in marketing and market analysis. This course offers tools to understand the role of marketing in the economy, market segmentation, demand analysis and consumer behavior. Ideal for those seeking to improve their performance in the business field.

Objectives

- Understand the role of marketing in business management and its influence on the economic system. - Define and delimit the relevant market to identify business opportunities. - Analyze market segmentation to adapt effective marketing strategies. - Evaluate the demand and competitive structure of the market in which it operates. - Investigate the purchasing behavior of consumers and organizations to improve decisions. - Apply market research techniques to obtain relevant and accurate data. - Differentiate the types of market studies and their usefulness in making business decisions.

Marketing Research and Market Studies Course

$424.00

¿No era lo que buscabas?

Explora otras áreas de aprendizaje

Inteligencia Artificial & Data Ciberseguridad Cloud Computing Marketing Digital Ciencias de la Salud Dirección & Liderazgo Salud Mental & Bienestar Docencia & Educación