MAESTRÍA IN BRANDING: Maestría Branding and Brand Management Expert

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MAESTRÍA IN BRANDING: Maestría Branding and Brand Management Expert

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$1,991.00
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Duration

1500 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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Qualification of Maestría Expert in Branding and Brand Management with 1500 hours issued by ESIBE (IBEROAMERICAN POSTGRADUATE SCHOOL)

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

MAESTRÍA IN BRANDING: Maestría Branding and Brand Management Expert

Información adicional del MAESTRÍA

MAESTRÍA IN BRANDING: Maestría Branding and Brand Management Expert

12 months de tutorización

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Course information

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Course information

Description

If you want to specialize in the concept of branding and carry out online marketing strategies within this field, this is your time, with the Maestría An expert in Branding and Brand Management will be able to acquire the necessary knowledge to function professionally in this environment. Inbound Marketing consists of making the user the one who finds the brand, carrying out different strategies to achieve this, so carrying out processes to optimize branding in the digital environment based on this concept can be very interesting for companies or organizations.

Job opportunities

Digital marketing / Inbound marketing expert / Branding.

What does it prepare you for?

The Maestría Expert in Branding and Brand Management prepares you to have a broad vision of the different branding strategies to be carried out in the digital marketing environment, specializing in inbound marketing and online positioning.

Who is it addressed to?

The Maestría Expert in Branding and Brand Management is aimed at all those professionals in the marketing environment who want to specialize in branding strategies in the online field.

Objectives

- Know the importance of the marketing mix in digital companies. - Learn about Branding and positioning on the Internet. - Learn about planning lead generation and qualification strategies. Hubspot. - Know the different advertising strategies offered by the Internet and mobile devices, as well as learn how to create online sales campaigns and promotions. - Learn to create online sales campaigns and promotions. - Create content especially aimed at buyers. - Publish content in the online format that best suits your sector, podcast, blogs, e-books, websites... - Learn the role of marketing in the economic system and business management. - Know the fundamental bases of online marketing and web positioning. - Know the information and resources offered by Google Analytics.

MAESTRÍA IN BRANDING: Maestría Branding and Brand Management Expert

$1,991.00