Mobile Marketing and App Store Optimization (ASO) Course

Online COURSE 100% On-line

Mobile Marketing and App Store Optimization (ASO) Course

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$424.00
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Duration

150 hours

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Credits

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Language

Spanish

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

This online course in ASO (App Store Optimization) positioning responds to the needs of more and more marketing professionals, companies and entrepreneurs who require knowledge about how to increase the visibility and downloads of an App. The different App Stores have very different characteristics to take into account when adapting the positioning strategy. In this course you will learn all the elements and strategies necessary to boost the demand and success of your App in a practical and theoretical way, along with other elements of mobile marketing. INESEM offers the advantages of online teaching, the latest trends and tools in ASO along with the support and closeness of the best specialized teaching team.

Job opportunities

Thanks to this course in ASO, or App Store Optimization, you will acquire a complementary specialty as a marketing professional or mobile application developer. Become an ASO specialist or add this service to your portfolio of digital marketing services offered. Start your own business through a mobile application that can generate many downloads.

What does it prepare you for?

Thanks to this online course at ASO you will learn to develop a positioning strategy in the app store for your mobile application, that of a third party or that of your company. Know the main differences between Google Play Store and Apple Store to adapt the content of your application and increase visibility and number of downloads on these platforms. Learn about the relationship between SEM, traditional and mobile SEO in the success of your ASO strategy.

Who is it addressed to?

This ASO online course, or App Store Optimization, is aimed at entrepreneurs who base their business on the development of an app, marketing professionals and consultancies who wish to offer specialized ASO services, developers, marketing managers, managers and any recent university graduate who wishes to specialize in an increasingly in-demand specialty.

Objectives

- Discover the behavior of users when searching for an application in the Apps Store. - Identify the main differences between Google Play and Apple Store. - Learn to implement the main optimization tools and strategies for the Apps Store. - Increase the visibility and number of downloads of your App.

Mobile Marketing and App Store Optimization (ASO) Course

$424.00

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