Omnichannel Marketing Course

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Omnichannel Marketing Course

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$411.00
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Duration

200 horas

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Credits

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Language

Español

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Agenda

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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Titulación Expedida y Avalada por el Instituto Europeo de Estudios Empresariales. Enseñanza No Oficial y No Conducente a la Obtención de un Título con Carácter Oficial o Certificado de Profesionalidad.

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

The Omnichannel Marketing Course is relevant in the current market due to the growing importance of the synchronization of online and offline strategies and the new conception of the customer experience for the competitiveness of companies. With this course you will see how to combine executing the e-commerce strategy from an omnichannel model, monitoring the relationship with the customer and facilitating customer loyalty. By choosing this course, students will gain applicable knowledge to carry out sales through web pages, automating and managing factors such as sourcing and shipping, and obtaining recommendations to boost e-commerce results.

Job opportunities

Las salidas laborales para los graduados del Curso en Marketing Omnicanal incluyen puestos como e-commerce manager, directores de marketing digital, social media manager, técnico de user experience, coordinadores de marketing y especialista en marketing automático, así como consultores y asesores en estrategias de e-commerce para empresas digitales

What does it prepare you for?

Con este Curso en Marketing Omnicanal tendrás la posibilidad de aprender las nuevas tendencias dentro del mundo del e-commerce, profundizando en la estrategia específica de omnicanalidad y fidelización de clientes. Tendrás un dominio teórico y práctico sobre cómo ejecutar la estrategia de ventas de tu negocio online poniendo al cliente siempre en el centro. Todo esto acompañado de actividades y ejemplos de casos reales

Who is it addressed to?

Este Curso en Marketing Omnicanal es ideal para profesionales del marketing, expertos en e-commerce, emprendedores, técnicos de user experience y recién graduados, así como apasionados de la estrategia empresarial que deseen actualizar sus conocimientos de multicanalidad, con el fin de impulsar sus negocios, y obtener un mayor estatus profesional.

Objectives

- Conocer los conceptos clave del comercio electrónico. - Comprender y saber aplicar todo lo relacionado con la estrategia omnicanal. - Saber la estructura que hay que seguir para monitorizar y fidelizar clientes. - Interiorizar las acciones clave para el lanzamiento exitoso de una campaña de marketing para tu e-commerce.

Omnichannel Marketing Course

$411.00

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