Online Diploma in Political Marketing

DIPLOMA 100% On-line

Online Diploma in Political Marketing

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$427.00
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Duration

130 hours

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Credits

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Language

Spanish

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No limit

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At the end of the course, you will obtain the accredited qualification

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Diploma in Political Marketing issued by the Hemisferios University in collaboration with the European Institute of Business Studies (INESEM)

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boosting learning

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millions of students around the world

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

At a time when communication is global and image dominates public opinion, strategically and professionally managing both online and offline communication channels becomes an indisputable task for the political class. With this Diploma in Political Marketing you will discover the strategies, lines of work, tools and actions of political marketing. Discover an exciting area of ​​work where you can apply multidisciplinary knowledge of psychology, sociology, neuromarketing, leadership and foresight, among other subjects. Manage the communication of any organization in the political landscape and enjoy a differentiating specialization.

Job opportunities

Among the main job occupations of this Diploma in Political Marketing are that of marketing and/or communication manager, public relations or press manager. Also in political advisory positions or services in organizations such as political parties, unions, professional associations, lobbies or public administrations.

What does it prepare you for?

This Diploma in Political Marketing trains you to manage and advise any agent in the political sector on marketing and communication strategies, tools and actions in the political environment. You will be able to develop the key aspects of political communication with foresight techniques, psychology, sociology, neuromarketing, institutional relations and crisis management, among others.

Who is it addressed to?

This Diploma in Political Marketing will be especially interesting for those who want to dedicate themselves to the world of politics or are part of the field in agents such as political parties, unions, employers' associations, lobbies and pressure groups, etc. As well as professionals in the field such as journalists, law, sociology or political science professionals.

Objectives

- Understand the context and scope of political marketing. - Know the analysis and research tools specific to the field. - Apply psychology and neuroscience tools to the sector. - Implement political communication strategies. - Plan and execute marketing and political communication actions. - Design protocols to face reputational crises.

Online Diploma in Political Marketing

$427.00

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