Pharmaceutical Marketing Course. Merchandising + 8 ECTS Credits

UNIVERSITY COURSE 100% On-line

Pharmaceutical Marketing Course. Merchandising + 8 ECTS Credits

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$309.00
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Duration

200 hours

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Credits

8 ECTS

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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Pharmaceutical Marketing Course Qualification. Merchandising with 200 hours and 8 ECTS issued by UTAMED-Atlantic Mediterranean Technological University.

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Course information

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Description

This Higher Course in Pharmaceutical Marketing. Merchandising provides the knowledge required to function professionally in the pharmaceutical marketing environment, useful in this branch that is constantly changing and growing since professionals are required who know the existing tools to obtain clients and retain them. This course allows you to specialize in marketing applied to pharmacies and merchandising, obtaining the ability to establish strategies to improve the productivity of any pharmaceutical center. At INESEM we make it easy for you with our online methodology and the best academic tutors, who will resolve any questions or problems.

Job opportunities

Thanks to the Higher Course in Pharmaceutical Marketing. Merchandising you will obtain the necessary knowledge with which you will be able to dedicate your professional career as an expert in pharmaceutical marketing and merchandising, being able to work in any pharmacy implementing marketing and merchandising strategies. If you have a pharmacy, this course will improve the productivity of your company.

What does it prepare you for?

This Higher Course in Pharmaceutical Marketing. Merchandising prepares you to function professionally in the pharmacy office, specializing in pharmaceutical marketing and merchandising. You will learn to develop marketing and merchandising strategies in any pharmaceutical center. You will know how to manage stock and optimize the shelf at the point of sale, as well as implement animation techniques.

Who is it addressed to?

The Higher Course in Pharmaceutical Marketing. Merchandising is aimed at pharmacists interested in acquiring knowledge in pharmaceutical marketing and merchandising in order to implement strategies and techniques in pharmacies, as well as professionals in the sector who wish to train in this specialty.

Objectives

- Acquire an overview of the pharmaceutical sector and define the role of marketing in the competitive framework - Be able to develop strategies for effective and quality management in this sector. - Develop the knowledge and skills necessary to design a marketing plan for any product/service. - Analyze situations, design strategies and make decisions in Marketing in the pharmaceutical field. - Learn and apply the different merchandising techniques in pharmacies. - Effectively manage the shelves and stock of a pharmacy.

Pharmaceutical Marketing Course. Merchandising + 8 ECTS Credits

$309.00

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