SEO and Copywriting Course

Online COURSE 100% Online

SEO and Copywriting Course

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$429.00
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Duration

200 horas

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Credits

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Language

Español

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No limit

AI Assistant

Agenda

Generating PDF url

Credit your success

At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

Certified by

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Titulación Expedida y Avalada por el Instituto Europeo de Estudios Empresariales. Enseñanza No Oficial y No Conducente a la Obtención de un Título con Carácter Oficial o Certificado de Profesionalidad.

+20 years

boosting learning

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+2M

millions of students around the world

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IA First University

Phia, your AI tutor available 24/7

Summaries, podcasts and flashcards generated for you

Adaptive quizzes that measure your progress

Learn at your pace, from any device

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Scholarships and funding

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

+500

specialized courses in EducaHub

Cloister

Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Course information

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Course information

Description

The current business environment has changed radically thanks to the Internet. The positioning of organizations in search engines is essential to achieve visibility in the online environment. Given this, the demand for professionals has increased exponentially. With the SEO and Copywriting Course you will be prepared to perform this function within Marketing departments. You will be introduced to SEO and SEM campaigns, you will develop Copywriting skills and you will enter a very new sector: Personal Branding. At INESEM we offer a permanent tutoring service and, in addition, the online platform offers flexibility to students so that they can set their own pace in the development of the training action.

Job opportunities

Formándote con el Curso SEO y Copywriting te adentrarás en un sector innovador que está a la orden del día. Podrás trabajar en Departamentos de Marketing Digital, de Comunicación o Publicidad como Especialista SEO y Creación de Contenido. Otros de los puestos relacionados con esta formación son: Técnico Analista E-Commerce, Responsable de Marketing, Consultor SEO o SEO Manager.

What does it prepare you for?

Con este Curso SEO y Copywriting estarás preparado para la gestión del marketing digital y, más concretamente, del marketing en buscadores. Conocerás el procedimiento para llevar a cabo campañas SEO y te introducirás en el sistema de pujas del Search Engine Marketing. Por otro lado, conocerás las principales técnicas de Copywriting, diferenciando entre el destinado al e-commerce y el de personal branding.

Who is it addressed to?

Este Curso SEO y Copywriting se dirige a cualquier profesional del ámbito empresarial que busque introducirse en el uso del marketing en buscadores, así como la creación de contenido web. De igual forma se orienta a aquellos estudiantes de las ramas de Marketing, Comunicación e Informática que deseen especializarse en la realización de campañas SEO.

Objectives

"- Conocer las funciones del marketing digital y las características de Internet. - Comprender las ventajas de utilizar CMS para la estructuración de una web. - Planificar una estrategia de SEO On Page y diseñar la web basada en la Experiencia de Usuario -UX. - Conocer los Plugins y otras herramientas para optimizar las estrategias de SEO On Page. - Llevar a cabo estrategias de Linkbuilding y conocer el concepto de storytelling. - Conocer los elementos de una web para e-commerce. - Definir el personal branding y utilizar las redes sociales y copywriting para darlo a conocer."

SEO and Copywriting Course

$429.00

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