Specialist Course in Communication Management in Public Administration and Local Entities

Online COURSE 100% On-line

Specialist Course in Communication Management in Public Administration and Local Entities

Logo Certificado
$307.00
icon-image--AREVoejRiYWZXWTgwd__icon_46yRHH

Duration

200 hours

icon-image--AOXlJL0RwdnFkNFJoQ__icon_AmYHyN

Credits

icon-image--AZWNoU3NORUJFT05Jb__icon_Eb3yRN

Language

Spanish

icon-image--AblBFR1k5MGJ3WmE1R__icon_7eMC3c

No limit

AI Assistant

Agenda

Generating PDF url

Credit your success

At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

Certified by

Logo Certificado

DEGREE issued by EUROINNOVA INTERNATIONAL ONLINE EDUCATION, member of the AEEN (Spanish Association of Business Schools) and recognized for academic excellence in online education by QS World University Rankings

+20 years

boosting learning

image-block-40399550709973

+2M

millions of students around the world

image-block-40615384809685
icon-image--AYmlhdVNnTmZCR21NY__icon_9etegE

IA First University

Phia, your AI tutor available 24/7

Summaries, podcasts and flashcards generated for you

Adaptive quizzes that measure your progress

Learn at your pace, from any device

image-block-40399587410133

Scholarships and funding

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

+500

specialized courses in EducaHub

Cloister

Learn from the best in your sector

image-block-AOHJCMWxmQkZMbHQyc__image_with_default_9kF3NL

candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

icon-image--AOHMyWkFxZE1vb1Vyc__icon_jBBNW9

More details

Course information

We create things that work better and last longer. Our products solve real problems with clean design and honest materials.

More details

Course information

Description
The very nature of public administration, as well as the activities it carries out and its special relevance for the population in general, makes its communication with its environment of great importance. From the communication of all types of matters of public interest to communication in crisis situations, through the management of the institutional brand or the establishment of public relations with different social actors, any public body must carry out the definition and implementation of a communication plan. Through this course on communication in public administration, students are offered adequate training to carry out communication management in public administration and local entities.

Job opportunities

Communication, public relations, public administration, local entities, press office, etc.

What does it prepare you for?

The communication in public administration course offers you the appropriate tools and knowledge to specialize in communication management in public administration and local entities, taking into account at all times the special considerations that occur in this environment.

Who is it addressed to?

This course on communication in public administration is aimed at professionals from all types of entities, organizations and public administrations and local entities who want to train in this subject. Likewise, it is aimed at anyone who is interested in orienting their career in the field of public administration and local entities, and wants to train in topics related to institutional communication.

Objectives

Thanks to the communication course in public administration, students will be able to achieve, among others, the following objectives: - Conceptualize and analyze the communication process. - Analyze the communication plan applied to the field of public administration and local entities. - Carry out a brief analysis of internal communication within the public administration and local entities. - Analyze the main keys to communication with citizens. - Determine the main procedures and considerations to take into account when communicating matters of public interest as well as in crisis situations. - Know the concept and characteristics of public relations. - Establish the relationship between the public administration and local entities with the media. - Know institutional branding and brand management in communication in public administration.

Specialist Course in Communication Management in Public Administration and Local Entities

$307.00

¿No era lo que buscabas?

Explora otras áreas de aprendizaje

Inteligencia Artificial & Data Ciberseguridad Cloud Computing Marketing Digital Ciencias de la Salud Dirección & Liderazgo Salud Mental & Bienestar Docencia & Educación