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Specialist Course in Conversion Rate Optimization

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$306.00
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Duration

200 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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DEGREE issued by EUROINNOVA INTERNATIONAL ONLINE EDUCATION, member of the AEEN (Spanish Association of Business Schools) and recognized for academic excellence in online education by QS World University Rankings

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Información adicional del Online COURSE

Specialist Course in Conversion Rate Optimization

6 months de tutorización

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Course information

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Course information

Description

Conversion rate optimization or CRO is a system used with the purpose of increasing the percentage of visitors to a website that become customers, or more generically, perform any desired action on said website. Through this CRO course, students will master the main tools and techniques used in this optimization process, specializing in one of the sectors with the greatest growth potential in the field of online marketing.

Job opportunities

Marketing and communication, online marketing, digital marketing, CRO, website optimization, web design, etc.

What does it prepare you for?

The CRO course enables you to identify, implement and manage the most appropriate strategies and actions to implement in each situation, in order to optimize the conversion rate on all types of web pages.

Who is it addressed to?

The CRO course is aimed at professionals and students in the field of communication, and more specifically internet communication, as well as other related fields, who want to specialize in one of the areas of work with the greatest growth prospects and with a high demand for qualified professionals.

Objectives

Thanks to the CRO course, students will achieve the following objectives: - Know what CRO is. - Learn to improve conversion according to the business model. - Learn to carry out the initial approach of the CRO project. - Learn to establish objectives, strategies and KPIs. - Identify the main elements to optimize. - Learn to set objectives. - Learn to apply neuromarketing to CRO.

Specialist Course in Conversion Rate Optimization

$306.00