Specialist Course in Online Marketing and Web Positioning

Online COURSE 100% On-line

Specialist Course in Online Marketing and Web Positioning

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$307.00
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Duration

200 hours

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Credits

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Language

Spanish

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No limit

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Agenda

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Credit your success

At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

Certified by

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DEGREE issued by EUROINNOVA INTERNATIONAL ONLINE EDUCATION, member of the AEEN (Spanish Association of Business Schools) and recognized for academic excellence in online education by QS World University Rankings

+20 years

boosting learning

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+2M

millions of students around the world

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IA First University

Phia, your AI tutor available 24/7

Summaries, podcasts and flashcards generated for you

Adaptive quizzes that measure your progress

Learn at your pace, from any device

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Scholarships and funding

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

+500

specialized courses in EducaHub

Cloister

Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

This course in Online Marketing and Web Positioning offers you specialized training in the subject. We all think we know what the Internet is and what it is for today, but as many know, this is not entirely true, since the Internet is a living thing that changes and evolves with surprising speed. Most companies strive to design web pages that please their customers, but unfortunately many of them are unaware, or simply forget, that to achieve the desired level of visibility on the Internet it is necessary to have a correct online strategy that manages to integrate all the advertising and commercial processes of their business on the Internet. This is where positioning comes into play. When we talk about correctly positioning a website, we are talking about keyword positioning, that is, the terms that potential clients will search for. Understanding this and applying it to your own commercial sector or company is what is intended with this course in Online Marketing and Web Positioning. Likewise, this course offers the student the possibility of positioning themselves with a website that pleases, is attractive, complete, etc., for which it is necessary to choose a good online strategy that manages to integrate all the advertising and commercial processes of a business on the Internet.

Job opportunities

Director of Marketing, Sales, Advertising, and all those professionals and/or students who wish to provide their training with added value highly demanded by companies.

What does it prepare you for?

This course in Online Marketing and Web Positioning prepares you to know what web positioning is and the basic functioning of search engines, the differences between natural and sponsored positioning and the choice of the most appropriate marketing strategies to achieve your objectives.

Who is it addressed to?

This course in Online Marketing and Web Positioning is aimed at those people who want to learn strategies that allow them to position their website (Natural and Sponsored Positioning) or measure the effectiveness of their positioning.

Objectives

- Learn the role of marketing in the economic system and business management. - Know the fundamental bases of online marketing and web positioning. - Learn the different natural positioning techniques, positioning strategies and effectiveness.

Specialist Course in Online Marketing and Web Positioning

$307.00

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