Specialist Course in Social Network Management and Online Marketing in Public Administration and Local Entities

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Specialist Course in Social Network Management and Online Marketing in Public Administration and Local Entities

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$306.00
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Duration

200 hours

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Credits

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Language

Spanish

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Specialist Course in Social Network Management and Online Marketing in Public Administration and Local Entities

Información adicional del Online COURSE

Specialist Course in Social Network Management and Online Marketing in Public Administration and Local Entities

6 months de tutorización

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Course information

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Course information

Description
The use of social networks as a communication tool by the public administration and local entities is increasingly common, due to the enormous advantages it represents in disseminating all types of activities promoted by this type of organizations, to give visibility to different initiatives that aim to raise awareness about a specific topic or modify certain habits. In this sense, it is worth highlighting the need to have qualified professionals to carry out the management of communication on social networks in this area. Through this course on the intelligent management of social networks in public administration, students are offered the appropriate tools and knowledge to do so.

Job opportunities

Communication, marketing, online marketing, social networks, public administration, social media management, local entities, etc.

What does it prepare you for?

Thanks to the intelligent management of social networks in public administration course, you will be able to learn about the main tools and strategies used in the field of online communication, focusing on their application in the field of public administration and local entities.

Who is it addressed to?

The course for intelligent management of social networks in public administration is aimed at professionals in this field who are interested in training in online communication and marketing on social networks. In addition, it is also aimed at anyone who wants to train in this area, whether for personal interest or professional reasons.

Objectives

Among the objectives of the course for the intelligent management of social networks in public administration we highlight: - Analyze the communication plan in public administration and local entities. - Determine the main internet communication strategies in public administration and local entities. - Know the ways to control the Internet presence of the public administration and local entities, through SEO positioning. - Analyze the use of the blog as a tool for content marketing management. - Identify the strategies and advantages of using Facebook, Twitter, Instagran, Youtube or Linkedin in the field of public administration and local entities. - Learn to measure and analyze the results obtained.

Specialist Course in Social Network Management and Online Marketing in Public Administration and Local Entities

$306.00