University Microcredential for Leadership in the Age of AI + 2 ECTS Credits

Graduated in Business Administration and Management from the University of Granada and with a Master in International Trade from EUDE Business School, has solid knowledge in finance, logistics and business management, which he applies both in the professional and teaching fields. Since 2018 he has been a professor at INEAF, where he teaches subjects related to marketing, operations management and international trade.

Professional Experience:

He combines his teaching work with professional experience in the field of international trade, participating in the design of international trade routes and in the research and analysis of new markets, which allows him to provide training with a practical and strategic vision of the global business environment.

Professional Skills:

Highlights include international trade and market expansion, operations and logistics management, commercial marketing, international market research, and teaching in business administration and management.

Doctor in Sustainable Management from the University of Santiago de Compostela and Doctor in Heritage from the University of Córdoba, both with an Excellent Cum Laude qualification. His academic career integrates management, territorial marketing, tourism, heritage and sustainability, with solid international scientific production.

He has published more than 30 scientific articles in indexed journals and participated as a keynote speaker and speaker at international conferences in Europe, the United States and other academic contexts. He currently combines international university teaching with research in territorial marketing, management innovation and sustainable tourism.

Teaching experience:

Assistant Professor — ENEB Barcelona (05/2024—To date): Management; Human Resources. Assistant Professor — UIBS Barcelona (01/2024—To date): Ecotourism; Tourism Management. Assistant Professor — Cesine University Center, Santander, in collaboration with London Metropolitan University (01/2023—To date): Social networks and new trends; consumer behavior; Social media; Methodology; Dissertation supervision. Assistant Professor—C3S Business School Barcelona, in collaboration with Abertay University (11/2022—07/2023): Research Proposal; Management Investigation.

Professional experience:

Researcher — Research and Technology of Cultural Assets, University of Córdoba (2019—To date): Co-researcher in the Cultural Heritage and Protection project; Data analysis. Research Assistant — Department of Marketing and Consumer Affairs, University of Granada (2013—2016): City marketing and city image Project. Publications: Selkani, I. (2015). The role of marketing in the recovery of entrepreneurial projects. European University Editions. More than 30 scientific articles in international journals on territorial marketing, sustainable tourism, heritage, management innovation and cultural management. Book chapters in academic publishers such as Aranzadi. Communications at international conferences such as ICQIS, AEMARK, AEDEM, SCRD, Strategica, among others.

Professional skills:

Territorial marketing and place marketing; Sustainable tourism and protected areas; Management innovation; Cultural heritage management; Scientific research and systematic review; Data analysis applied to management and tourism.

Merits:

Excellent Cum Laude qualification in both doctorates; Keynote speaker at international conferences in Switzerland, Denmark, France, Spain and the United States; Extensive participation in peer-reviewed international scientific conferences.

Languages:

Arabic; English; French; Spanish.

Industrial Technical Engineer from the Polytechnic University of Madrid, specialized in Industrial Chemistry and Polymer Technology, with advanced training in quality and environmental management as a University Expert from the San Jorge University / SEAS. He has experience in the development of R&D&I projects and in the preparation of technical reports aimed at obtaining and optimizing public incentives linked to innovative and environmental activities. In addition, it has a solid track record in the training field, including coordination of master's programs, student tutoring and delivery of technical training in online mode.

Teaching experience:

Coordinator of master's programs: Organization and academic monitoring of training programs. Student tutor: Academic support and monitoring of training progress. Teacher in online mode: Delivery of technical training in virtual environments.

Professional experience:

Development of R&D&I projects: Participation in innovation and technological development projects. Preparation of technical reports for public incentives: Writing and optimization of technical documentation to obtain aid related to innovative and environmental activities.

Professional skills:

R&D&I project management; Preparation of technical reports for public incentives; Quality and environmental management; Industrial Chemistry and Polymer Technology; Academic coordination of master's programs.

Languages:

English B2.