University Microcredential for the Creation of Hyperpersonalized Content in Social Networks with AI + 2 ECTS Credits

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University Microcredential for the Creation of Hyperpersonalized Content in Social Networks with AI + 2 ECTS Credits

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$69.00
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Duration

50 hours

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Credits

2 ECTS

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Language

Spanish

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Microcredential Degree in Creation of Hyperpersonalized Content in Social Networks with AI with 50 hours and 2 ECTS issued by UTAMED-Atlantic Mediterranean Technological University

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

The Creation of Hyperpersonalized Content on Social Networks with AI course offers you the opportunity to enter a booming field. Personalization is key in the digital age, and companies are desperately looking for professionals who master creating specific and engaging content for their audience. This course equips you with the necessary skills to use artificial intelligence tools that will transform the way you design strategies on social networks. You will learn how to analyze data and create content that not only captures attention, but also creates deeper connections with your audience. Upon completion, you will be prepared to meet the growing job demand in the digital marketing sector, standing out for your ability to innovate and adapt to the needs of the market. Join and be part of the hyper-personalized content revolution.

Job opportunities

- Digital content strategist: develop personalized campaigns using AI. - Social media specialist: optimize and manage profiles with adapted content. - Trend Analyst: Identify patterns to create relevant content. - Digital marketing consultant: advises on hyper-personalized content strategies. - Freelance creator: offers content services to companies and brands.

What does it prepare you for?

This course prepares you to master the creation of hyper-personalized content on social networks using artificial intelligence. You will learn to analyze data and segment audiences to design effective communication strategies. You will develop skills to generate relevant content adapted to each user, optimizing engagement and interaction on digital platforms. In addition, you will be able to use AI tools to automate and improve the management of your publications.

Who is it addressed to?

This course is aimed at professionals and graduates in the communication and marketing sector who want to explore the potential of artificial intelligence in the creation of hyper-personalized content for social networks. Ideal for those seeking to innovate and optimize their digital strategies, adapting messages to the individual needs and preferences of their audience.

Objectives

- Identify AI tools to personalize content on social networks. - Analyze data to create relevant and engaging content. - Apply segmentation strategies with AI in social networks. - Design hyperpersonalized content campaigns. - Optimize interaction with users through AI. - Evaluate the impact of personalized content on networks. - Develop creative skills with AI tools.

University Microcredential for the Creation of Hyperpersonalized Content in Social Networks with AI + 2 ECTS Credits

$69.00

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