Web Analytics Course

Online COURSE 100% On-line

Web Analytics Course

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$104.00
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Duration

100 hours

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Credits

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Language

Spanish

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No limit

AI Assistant

Agenda

Generating PDF url

Credit your success

At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

Certified by

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Course Degree in Web Analytics with 100 hours issued by the Universidad Latinoamericana ULA in conjunction with Euroinnova International Online Education

+20 years

boosting learning

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+2M

millions of students around the world

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IA First University

Phia, your AI tutor available 24/7

Summaries, podcasts and flashcards generated for you

Adaptive quizzes that measure your progress

Learn at your pace, from any device

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Scholarships and funding

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

+500

specialized courses in EducaHub

Cloister

Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Course information

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Course information

Description

Nowadays companies cannot afford not to track the performance of their main business metrics, especially in the digital environment. The data collected through web analytics tools, such as Google Analytics 4, allows us to better understand the business and customers. This information is crucial for making strategic decisions within the company, so knowing how to collect and interpret this data is a quality that is increasingly in demand. In this Web Analytics Course you will be trained to create your own dashboard and make decisions that increase the efficiency and effectiveness of your digital marketing campaigns. You will be able to apply your analytics knowledge to any type of project or company in the online field.

Job opportunities

After completing this Course in Web Analytics you will have the necessary skills and knowledge to apply for jobs related to Google Analytics and conversion ratio optimization. Jobs such as CRO specialist, data analyst, web analytics specialist and even managerial and strategic positions in the area of ​​digital marketing.

What does it prepare you for?

Throughout the Web Analytics Course you will learn to track the key metrics of your digital business and make decisions that improve the effectiveness of your campaigns. Among the tools you will use, it is worth highlighting Google Analytics 4, Google Tag Manager and Google Looker Studio in their latest versions. Update and specialize in this area that is increasingly in demand by digital companies.

Who is it addressed to?

This Course in Web Analytics is aimed at all those professionals within digital marketing and e-commerce who want to specialize in web analytics, campaign optimization and data-based decision making. It is also excellent for entrepreneurs who have an online business and recent graduates who want to specialize in this area.

Objectives

- Understand the crucial importance of web analytics for companies. - Know how to use the different Google functionalities for this area. - Create your own dashboard to track key metrics. - Complement Google Analytics with data visualization tools.

Web Analytics Course

$104.00

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