Web Analytics Course for Electronic Commerce

Online COURSE 100% On-line

Web Analytics Course for Electronic Commerce

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$427.00
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Duration

200 hours

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Credits

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Language

Spanish

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No limit

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Agenda

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Credit your success

At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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"Qualification Issued and Endorsed by the European Institute of Business Studies. """"""""Unofficial Teaching and Not Leading to the Obtaining of an Official Degree or Certificate of Professionalism."

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Learn at your pace, from any device

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Scholarships and funding

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Web Analytics Course for Electronic Commerce

Información adicional del Online COURSE

Web Analytics Course for Electronic Commerce

6 months de tutorización

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Course information

We create things that work better and last longer. Our products solve real problems with clean design and honest materials.

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Course information

Description
With the Web Analytics for E-Commerce Course, you will immerse yourself in the fascinating universe of Google Analytics 4 and learn how to implement, configure and make the most of its analysis tools. Through comprehensive training, you will master everything from collecting data and navigating the interface to creating detailed reports and optimizing conversions. This course will not only equip you with advanced technical skills, but will also teach you how to use tools such as Google Tag Manager and Looker Studio for data visualization. In a highly competitive job market, the ability to interpret and act on accurate data will set you apart as an indispensable professional.

Job opportunities

The Web Analytics for Electronic Commerce Course offers a wide range of job opportunities. You can work as a Web Analyst, configuring Google Ads campaigns and you can be a CRO Specialist. These specializations will allow you to stand out in the competitive world of e-commerce, offering accurate data analysis and effective optimization strategies.

What does it prepare you for?

The Web Analytics for Electronic Commerce Course prepares you to master Google Analytics 4, from its implementation to data collection and analysis. You will be able to generate and share detailed reports, optimize campaigns and conversions, and use advanced tools such as Google Tag Manager and Looker Studio. Additionally, you will acquire skills in Conversion Rate Optimization and landing page optimization.

Who is it addressed to?

The Web Analytics for E-Commerce Course is aimed at digital marketing professionals, e-commerce managers and data analysts looking to improve their skills in Google Analytics 4, Google Tag Manager and Looker Studio. Ideal for those who want to optimize conversions and campaigns through advanced analysis and specialized tools.

Objectives

- Use audience, acquisition and behavior reports in Google Analytics. - Track campaigns and measure conversions with Google Ads. - Manage tags and events with Google Tag Manager. - Create visual reports in Looker Studio and synchronize them with Analytics. - Optimize conversion rates through experimentation and funnel analysis.

Web Analytics Course for Electronic Commerce

$427.00