Copywriting Master: Expert in Advertising Writing + University Degree (8 ECTS Credits)

-Assess the current situation of journalism by observing the most relevant communication trends. -Acquire the necessary knowledge related to journalistic writing and its correct implementation. -Identify the different values ​​and structures of the news based on its main characteristics. -Know the journalistic genres, evaluating their entire process in relation to journalistic writing. -Investigate the general characteristics of the journalistic style with the aim of deepening the knowledge of the media. -Estimate the current trend of the information society taking into account the new scenario it faces. - Classify the panorama of a revolution in progress. - Interpret the information with a dose of subjectivity. - Analyze a practical journalism workshop: style exercises. - Analyze the advertising communication process, identifying the most suitable communication techniques. - Develop in depth the concept of advertising and its applications in the professional field. - Identify the role that advertising plays within a company. - Differentiate the different advertising media, identify sources of information, as well as clarify concepts and terms linked to advertising, communication and marketing with their corresponding connotations with the world of work and specifically with the work areas that concern us.