Diploma in CRM and Relationship Marketing

Online Training

Diploma in CRM and Relationship Marketing

Name: Diploma in CRM and Relationship Marketing en Italia
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 356933-2302
Availability: InStock

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130 hours

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Spanish

The Diploma in CRM and Relationship Marketing is essential in a market increasingly oriented towards personalization and long-term relationships with customers. This program provides a deep understanding of CRM and relationship marketing strategies, emphasizing the importance of customer loyalty and retention. Students will learn to implement effective tactics to improve the customer experience, using CRM tools and data analysis to develop personalized communication strategies and automated marketing campaigns. This course combines theory and practice, preparing students to face the challenges of today's market and transform interaction with customers into competitive advantages.

Instituciones educativas

362€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Master the principles and tools of CRM in the context of relationship marketing. - Implement strategies to optimize the customer journey and customer experience. - Use data analysis to personalize communication with customers. - Develop and execute effective relationship marketing campaigns.

Content

Career opportunities

After completing the Diploma in CRM and Relationship Marketing, students will be qualified to perform roles such as CRM managers, customer journey analysts, loyalty experts, marketing consultants, and marketing and sales managers. Estos roles son esenciales para fortalecer las relaciones con sus clientes y mejorar continuamente su experiencia.

What it prepares you for

The Diploma in CRM and Relationship Marketing prepares you to be an expert in creating and managing solid relationships with customers. It will train you in the advanced use of CRM tools, personalization and automation strategies in marketing, and techniques to analyze and improve the customer experience and journey. You will be able to develop and implement relationship marketing plans that drive business growth.

The Diploma in CRM and Relationship Marketing is aimed at marketing, customer service, and data management professionals interested in deepening their knowledge in CRM and relationship marketing strategies. It is also ideal for entrepreneurs who seek to improve the relationship with their customers and maximize profitability through loyalty and personalization.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.