Maestría in Marketing and Digital Communication. RVOE SEP: 20221782 (02/12/2022) + 75 Credits Maestría in Marketing and Digital Communication. RVOE SEP: 20221782 (02/12/2022) + 75 Credits

Online Training

Maestría in Marketing and Digital Communication. RVOE SEP: 20221782 (02/12/2022) + 75 Credits

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16 months

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75CR

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Spanish

The Maestría in Marketing and Digital Communication prepares you to navigate and lead in a sector in constant growth and high labor demand. In a world where digitalization is key, this master's degree offers the necessary tools to stand out in the field of marketing and communication. You will learn about the influence of Big Data, mobile marketing and the importance of understanding new consumers from an integrated perspective. You will develop skills in creative leadership, talent management and performance marketing strategies, all through a practical approach adapted to the needs of the current digital environment. With an online methodology, you will be able to access quality content that will allow you to study from anywhere, favoring conciliation and flexible learning. This training will not only expand your knowledge, but will turn you into a competitive and versatile professional, ready to face the challenges of today's job market.

Instituciones educativas

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2.400

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Acquire knowledge about digital marketing fundamentals. - Develop skills in big data and strategic analysis. - Understand the importance of the customer in marketing. - Apply effective results marketing techniques. - Learn about web security and data protection. - Explore comprehensive and creative leadership strategies. - Design an adjusted strategic marketing plan.

Content

Career opportunities

- Digital marketing strategist: campaign design and execution - Big data analyst: data interpretation for strategic decisions - SEO/SEM specialist: online presence optimization - Community manager: social media and reputation management - e-consultantbusiness: implementation of digital solutions - Communications director: corporate strategy planning

What it prepares you for

This Maestría prepares you to master digital marketing and communication in digital environments. You will be able to analyze data and optimize strategies, develop effective campaigns on social networks, and improve online visibility through SEO. You will be able to design content that increases engagement and manage digital communities with advanced tools. Additionally, you will learn to evaluate the impact of marketing actions in real time and create analytical reports for strategic decision making.

Addressed to

The Maestría in Marketing and Digital Communication is aimed at professionals and graduates in the field of marketing who seek to update or expand their knowledge in digital strategies. Ideal for those who want to delve deeper into data analysis, social media campaigns, SEO, affiliate marketing and creative leadership, thus improving their strategic decision-making capacity.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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