The objectives to be achieved by completing this Social Media Manager Course are the following: - Differentiate between web 2.0 and Branding 2.0. - Know the characteristics, profiles and types of social networks. - Distinguish between generalist, professional, microblogging and content RRSS. - Study the content RRSS: YouTube and Instagram. - Know the characteristics, typology, formats, types of entries and their structure of a blog post. - Differentiate between the two most used blog managers: Blogger and WordPress. - Identify the two types of online and offline forums, and their associated advantages and disadvantages. - Differentiate between Social Media Manager and Community Manager. - Avoid falling into the mistakes that social media can produce. - Know the code of ethics of the Social Media professional. - Study the Community Manager tools. - Know the meaning of the Social Media Plan (PSM). - Identify the different plans that come together in the PSM. - Differentiate between the four phases of PSM: Analysis, Planning, Implementation and Analysis and Monitoring.