Postgraduate Evaluation and Control of the Internet Media Plan Postgraduate Evaluation and Control of the Internet Media Plan

Online Training

Postgraduate Evaluation and Control of the Internet Media Plan

icon-image--AbjlOSDZzVEJNY0s3S__icon_7yVPEV

300 hours

icon-image--AcnI1bkFZTjZZaTE3U__icon_xJgfxr
icon-image--AWUI0N2tWMzVrNzMzT__icon_DgE8xz

Spanish

This Postgraduate Degree in Evaluation and Control of the Internet Media Plan offers specialized training in the subject. In the field of the world of commerce and marketing, it is necessary to know the different fields of marketing and communication management, within the professional area of ​​marketing and public relations. Thus, this course aims to provide the necessary knowledge for the organization and control of the media plan, more specifically for the media and Internet plan.

Instituciones educativas

Logo institución
360

Request information

I'm interested I'm interested
I'm interested

Details to take into account

icon-image--AUzhDQ3dCN3hXZ1RaS__icon_p9pcRc

Multilingual support

icon-image--AQVZldVUybkd2c2xSS__icon_ptJqNh

Digital certificate included

icon-image--AV0haRDQrMjBZRURoV__icon_zyt3R8

Assistant Phia

Objectives

- Apply emission control techniques of a conventional media plan using sensory control tools and calculating control and impact ratios. - Determine the structure and critical elements of the "press clipping" or information coverage report in different media - Interpret the current regulations and code of ethics regarding advertising and consumers' right to information, arguing the importance of compliance. - Select the optimal combination of a media plan based on the information and dashboard available and according to the established objectives. - Analyze data and variables from information sources from reliable or official media to prepare a media plan for television, radio, magazines, the Internet or others. - Determine the critical elements involved in carrying out the issuance of shares included in an established media plan.

Content

Career opportunities

- Apply emission control techniques of a conventional media plan using sensory control tools and calculating control and impact ratios. - Determine the structure and critical elements of the "press clipping" or information coverage report in different media - Interpret the current regulations and code of ethics regarding advertising and consumers' right to information, arguing the importance of compliance. - Select the optimal combination of a media plan based on the information and dashboard available and according to the established objectives. - Analyze data and variables from information sources from reliable or official media to prepare a media plan for television, radio, magazines, the Internet or others. - Determine the critical elements involved in carrying out the issuance of shares included in an established media plan.

What it prepares you for

This Postgraduate Degree in Evaluation and Control of the Internet Media Plan prepares you to acquire specific knowledge within the area, developing in the student the skills to function professionally in the sector, and more specifically in Evaluation and Control of the Media Plan

Addressed to

This Postgraduate Degree in Evaluation and Control of the Internet Media Plan is aimed at professionals in the world of commerce and marketing, more specifically those linked to marketing and communication management, within the professional area of ​​marketing and public relations, and all those interested in acquiring knowledge related to the media and Internet plan.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

Related training

Free course in Inspirational Leadership
image-block-46865541300437

EUROINNOVA INTERNATIONAL ONLINE EDUCATION

Free course in Inspirational Leadership

icon-image--ANlFPVW1HaVZORlcxV__icon_zk7t3d

60 minutes

icon-image--AcWRyeEl4ZzBZUDRwY__icon_cKcHTw

On-line

icon-image--ARWNTdU02Q0U5RE14R__icon_R4QF8H

0 ECTS

0
Free Psychopedagogy course
image-block-46862898626773

EUROINNOVA INTERNATIONAL ONLINE EDUCATION

Free Psychopedagogy course

icon-image--ANlFPVW1HaVZORlcxV__icon_zk7t3d-1

25 minutes

icon-image--AcWRyeEl4ZzBZUDRwY__icon_cKcHTw-1

On-line

icon-image--ARWNTdU02Q0U5RE14R__icon_R4QF8H-1

0 ECTS

0
Free Neuroeducation course
image-block-46865557749973

EUROINNOVA INTERNATIONAL ONLINE EDUCATION

Free Neuroeducation course

icon-image--ANlFPVW1HaVZORlcxV__icon_zk7t3d-2

25 minutes

icon-image--AcWRyeEl4ZzBZUDRwY__icon_cKcHTw-2

On-line

icon-image--ARWNTdU02Q0U5RE14R__icon_R4QF8H-2

0 ECTS

0
MASTER CUSTOMER SERVICE IN ACCOMMODATION: Master in Reception and Customer Service Techniques in Accommodation + University Degree (5 ECTS Credits)
image-block-47176503066837

EDUCA

MASTER CUSTOMER SERVICE IN ACCOMMODATION: Master in Reception and Customer Service Tec...

icon-image--ANlFPVW1HaVZORlcxV__icon_zk7t3d-3

1500 hours

icon-image--AcWRyeEl4ZzBZUDRwY__icon_cKcHTw-3

On-line

icon-image--ARWNTdU02Q0U5RE14R__icon_R4QF8H-3

5 ECTS

1.695
Expert Course in Financial Accounting and Sage 50 C + University Degree
image-block-47176231715029

INEAF - INSTITUTO EUROPEO DE ASESORIA FISCAL

Expert Course in Financial Accounting and Sage 50 C + University Degree

icon-image--ANlFPVW1HaVZORlcxV__icon_zk7t3d-4

250 hours

icon-image--AcWRyeEl4ZzBZUDRwY__icon_cKcHTw-4

On-line

icon-image--ARWNTdU02Q0U5RE14R__icon_R4QF8H-4

8 ECTS

975