Practical Course: Promotional, Direct and Relationship Marketing

Online Training

Practical Course: Promotional, Direct and Relationship Marketing

Name: Practical Course: Promotional, Direct and Relationship Marketing en Italia
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 14247-1601
Availability: InStock

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90 hours

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Spanish

The sustainable competitive advantages derived from the improvement in the commercial direction, administration and management capacity of your organization, through the correct understanding and application of the strategies and processes that allow determining the necessary conditions, and taking advantage of the most appropriate circumstances, so that the products and services are successful in the market, are necessary for the company to renew itself and or obtain profit, therefore it is important that specific marketing knowledge be acquired, which involves, for example, mastering the functions of distribution, communication-advertising and pricing, among others, to obtain a greater benefit to a product or service. This course helps in the correct application of processes and techniques that allow obtaining relevant information for making economic-business decisions.

Instituciones educativas

69€

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Apply Marketing Mix strategies. - Apply Direct Marketing and Relationship Marketing techniques. - Train in knowledge about stock management and product profitability. - Know the reason for product animation at the point of sale. - Know the importance of communication and public relations. - Differentiate the types of promotions that exist. - Master the elements and concepts of Marketing applied to the company.

Content

Career opportunities

Marketing, advertising and sales departments of public and/or private companies, as well as in companies in the marketing sector, market research, advertising, direct marketing, consulting, commercial distribution, etc.

What it prepares you for

This course prepares you to be able to design, develop and control the strategy and commercial actions of any, to acquire specific knowledge of Marketing Mix, distribution and communication of the product or service, to know and carry out promotions conveniently, as well as their types, to establish correctly and based on planning and coherence public relations either through direct or relational marketing, In short, to know how to manage and investigate the image of a product and service, to seek benefit.

This course is aimed at Marketing and Market Research professionals, Business Analysts, Business Advisors and Consultants, Market Analysts, Directors or professionals in communication, advertising, logistics and distribution, and teachers and researchers, who intend to update or expand knowledge in their area. This course is also aimed at non-professionals who are interested in this topic or who consider it interesting as a complement to their professional development.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.