Expert Course in Social Media and Web 2.0

Online Training

Expert Course in Social Media and Web 2.0

Name: Expert Course in Social Media and Web 2.0 en El Salvador
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 24913-1301
Availability: InStock

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150 hours

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Spanish

Marketing has become a key discipline in business management. Within it, the Internet and social networks have proven to have enormous future potential both for communication in general and for its direct application in the company. This course prepares you for the exciting task of managing the social networks in which a company has a presence, as well as to establish social media strategies in accordance with its general objectives. Through the skills and responsibilities of a Social Media Manager, you will be able to plan and execute the Social Media Plan to establish all marketing strategies through social networks. The main objective will be to attract and retain audiences, but we must not forget that they provide us with a new means to improve the purchasing experience of our users. Thanks to web 2.0 applications and the management and monitoring tools available, the Social Media Manager will learn to make the most of their time on web 2.0.

Instituciones educativas

$428

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the main characteristics of web 2.0, its advantages and its applications in marketing. - Analyze the different social networks, their advantages and disadvantages and integrate our social media strategy into the company's corporate strategy. - Know the benefits of social networks from the point of view of the company and from the point of view of the consumer. - Study all those factors that affect social media marketing as well as the concept and characteristics of new consumers: prosumer and crossumer. - Study the different strategies that we can carry out on social networks: visibility, online reputation, digital identity, etc. - Study the skills and responsibilities of a social media manager. - Know the different tools for managing and monitoring social network profiles in web 2.0.

Content

Career opportunities

Online Advertising Agencies, Online Marketing and Communication Technicians, Social Media Manager, Communication Manager, in general, in any company that carries out an online strategy, and particularly, has a presence on social networks.

What it prepares you for

This course aims to provide the student with the necessary technical and theoretical knowledge in the field of social networks and web 2.0. The student will learn to establish their social media strategy as well as integrate it into the company's corporate strategy. Using social networks, you will improve the consumer's purchasing experience and learn about the different applications of web 2.0 in digital marketing.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.